Communications Coordinator

Pay Range: $58K - $70K/year

Core Responsibilities

Department Support & Operations

• Support the Director of PR in executing PopUp Bagels’ national communications strategy – spanning press, brand storytelling, franchise communications, and high-impact campaigns.
• Maintain and update PR timelines, obtained and expected press trackers, calendars for store openings, national initiatives, and media campaigns.
• Coordinate logistics and materials for announcements, launches, and openings across markets, ensuring all assets are press-ready and delivered on schedule.
• Use Toast to place and track catering orders for media, press drops, mailers, and broadcast opportunities, maintaining organized records of spend, deliveries, and product fulfillment.
• Support daily department operations, including asset organization, deck preparation, internal communications updates, and ongoing reporting. 

Store Openings & Franchise Communications

• Support planning, logistics, and coordination for all store openings in partnership with PopUp Bagels’ PR agency (M18 PR).
• Maintain up-to-date franchise materials, including bios, store data, and local details for use across PR functions.
• Manage timelines, assets, and messaging approvals to ensure openings are properly supported from pre-launch through post-coverage.
• Organize and manage opening imagery, press content, and post-event coverage for internal and external use.
• Travel frequently to store openings and activations nationwide to support on-site press hospitality, broadcast filming, and product setup.
• Prepare franchisee pre- and post-opening coverage reports summarizing reach, EMV, and key earned placements.

Partnerships & Brand Campaigns

• Assist in executing partnership launches by drafting media lists, press materials, coordinating mailers, tracking outreach, and aligning efforts across PR, social, and creative teams.
• Oversee mailer planning for media, including packing, assembly, shipping, and tracking press sends, while coordinating with the social and production team on product sampling and fulfillment.
• Organize partnership imagery, content capture, and press coverage for post-launch recaps.
• Maintain consistency in tone, visuals, and storytelling across all brand and partnership communications.
• Report on partnership performance and coverage, contributing highlights, visuals, and key placements to ongoing recap and leadership decks.
• Support partnership contract processing by populating templated agreements, coordinating signatures, and maintaining organized records of all executed partnerships and deliverables.

Reporting & Insights

• Assist in compiling monthly PR reports covering both brand and franchise coverage, including UVPM, EMV, and ROI metrics.
• Track press coverage in real time and maintain shared coverage documents accessible to internal teams and the PR agency.
• Support internal recaps and leadership updates with visuals, key takeaways, and media highlights.

Agency Coordination

• Participate in calls and communications with PopUp Bagels’ PR agency (M18 PR), assisting in managing updates, deliverables, and reporting.
• Provide assets, tracking, and franchise details to the agency as needed, ensuring all materials adhere to brand standards.

Qualifications

• 2 years of PR or communications experience, ideally within hospitality, food & beverage, or lifestyle sectors
• Exceptional organization and project management skills; proven ability to manage multiple priorities with tight timelines
• Experience in fast-paced environments or agency settings strongly preferred
• Excellent communication and writing skills; confident interacting with press, partners, and franchisees
• Strong visual and design sensibility; comfortable creating and formatting decks, reports, and presentations
• Proficiency in managing orders and logistics (experience with Toast or similar systems a plus)
• NYC-based and fully in-person, with flexibility for frequent national travel
• Thrives in a dynamic, detail-oriented environment with a strong commitment to executional excellence

The Right Fit

You are proactive, adaptable, and thrive in a fast-paced setting. You’re as comfortable drafting a press release as you are building a visual recap deck or coordinating an early-morning broadcast shoot. You value structure and detail, understand the cadence of brand storytelling, and take pride in precision and follow-through. You’re confident in communicating directly with editors and media contacts, representing the brand with professionalism and enthusiasm. You’re ready to help power one of the most exciting, fast-growing food brands in the country!

Additional Info:

The duties of this position may change from time to time. PopUp Bagels reserves the right to add or delete duties and responsibilities at the discretion of PopUp Bagels or its managers. This job description is intended to describe the general work level. It is not intended to be all-inclusive.

PopUp Bagels is proud to be an Equal Opportunity Employer. We do not discriminate based on race, age, ancestry, creed, color, religion, gender, sexual orientation, pregnancy, childbirth, breastfeeding or related condition, unemployment status, gender identity or expression, transgender status or gender dysphoria, marital status, domestic violence, sexual violence or stalking victim status, national origin, citizenship, disability, covered veteran and/or military status, genetic information or predisposing genetic characteristic, familial status as that term is described under other protected statuses or any other characteristic as protected under applicable federal, state and local law.

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