What are the responsibilities and job description for the Senior Client Marketing Consultant (Professional Services) position at Popmenu?
The Senior Client Marketing Consultant serves as a trusted advisor and marketing solution expert, providing restaurant marketing and growth expertise to our partners using Popmenu’s professional services. This role will be responsible for managing the marketing project relationship with independent restaurant owners and large hospitality groups, as well as providing timely, tailored solutions to address the evolving, unique marketing challenges of each partner. In this role, we expect 25% capacity to be attributed to partner relationship management in relation to marketing projects, and 75% to marketing project management. This includes conducting research and staying updated on industry trends to provide innovative and unique marketing solutions.
What You Will be Responsible For:
Partnering with Restaurant Owners: Build strong, consultative relationships with restaurant owners and serve as the primary project lead for enterprise marketing engagements. Collaborate with partners to define current and future business needs, oversee onboarding and new marketing initiatives, and ensure clear, proactive communication throughout the project lifecycle. Work cross-functionally with account teams and key stakeholders to drive impact-focused partnerships that deliver measurable business outcomes.
Strategic Project Management: Own a portfolio of Enterprise partners and lead end-to-end delivery of marketing projects with a focus on measurable outcomes and long-term retention. Define project scope, timelines, and success metrics, ensuring alignment across internal stakeholders and parnter teams. Regularly assess project workflows and overall account health, proactively re-engaging non-responsive or at-risk partner projects, and manage escalations with professionalism, driving toward constructive resolutions and sustained project success. Collaborate with Sales, Product, and CX to coordinate resources, remove roadblocks, and translate partner feedback into ongoing improvements.
Marketing Campaign Management: Develop and execute integrated, data-informed marketing campaigns by leveraging a full mix of channels, including email, SMS, paid media, and additional digital tactics. Partner with the content team to ensure all creative assets align with the brand strategy and voice. Continuously evaluate emerging marketing and product opportunities, provide strategic consultation to partners, and deliver clear performance reporting with a focus on ROI and ongoing optimization.
Technology and Marketing Consulting: Develop engaging, scalable resources that enable partners to fully realize the value of Popmenu’s marketing platform. Clearly articulate the strategic impact of key features (e.g., blogs, SMS, email, and other tools) on guest engagement, revenue growth, and brand differentiation. Stay ahead of emerging trends in hospitality and restaurant marketing, applying these insights to shape recommendations and enhance the effectiveness of partners' programs. Partner closely with the sales team to identify opportunities for additional services, consulting partners on how to accelerate growth and expand their marketing investments over time.
What We’re Serving:
- Genuine Core Values: We asked our employees what’s most important to them in the workplace and carefully sculpted our 4 core values to truly represent our company culture. On a quarterly basis, peers recognize each other for exemplifying our values with what we call “Super Booms”.
- Giving Back: In addition to our larger partners such as the Giving Kitchen, our culture champions (aka “Super Boom” winners) pick a cause they are passionate about, and we make a donation in their name.
- Visible Growth and Development: There is no way to avoid personal growth in a start-up! We keep innovating and improving and our team members keep growing as well.
- Company Ownership: When we say, “Act Like an Owner”, we put our money where our mouth is! Every single team member receives meaningful company equity options because we recognize that every role is important for our success.
- Benefits for the Whole Family: Along with the typical medical, dental, vision, 401K benefits, we’ve got your furry family members covered with our Wagmo Wellness Plan.