Director, Field Marketing, Popeyes, US

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Overview:

The Director, Field Marketing, PLK, US, is responsible for setting the strategy and leading the execution of regional marketing across the US to drive franchisee sales, traffic and profitability. This role leads a team of four Field Marketing Managers and is accountable for translating national priorities into actionable plans that drive business performance across regions. The Director of Field Marketing will partner closely with franchisees and cross-functional leaders, including Field Operations, Media, Calendar, Digital, and Restaurant Technology, to ensure alignment, scalability and strong execution of local marketing initiatives.

This role reports to the VP of Category, Calendar, Execution and Field Marketing.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles and Responsibilities:

• Lead, coach and develop a team of Field Marketing Managers, setting clear priorities and fostering a high-performance, accountable team culture
• Define and evolve the Field Marketing strategy, ensuring alignment with national marketing priorities and business objectives
• Oversee the development and execution of regional marketing plans, ensuring initiatives are data-driven, scalable, and are focused on driving sales, traffic and franchisee profitability
• Partner with Media team to manage local media investment, establishing the right priorities to maximize ROI
• Create and refine processes to enable better collaboration and in-market execution
• Partner with franchisees and field leadership to identify opportunities and performance gaps, guiding teams to translate insights into actionable plans
• Act as a senior thought partner to franchisees, building strong relationships and influencing adoption of marketing strategies and initiatives
• Identify opportunities to develop self-service tools, best practice frameworks and playbooks, to enable scalability and consistency across the system

Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, Sales, or a related field. MBA preferred
• 7-10 years of relevant work experience, preferably in QSR, CPG, retail or franchised environments
• Proven leadership experience managing and developing high performing teams
• Strong strategic and business acumen, with proven ability to translate data and insights into actionable plans that drive performance
• Experience working closely with franchisees or field organizations, with ability to influence without direct authority
• Excellent cross-functional and collaboration skills
• Excellent written communication and presentation skills, with experience engaging with senior leadership and external partners
• Advanced proficiency in Microsoft Office suite, particularly Excel and PowerPoint

#Popeyes

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.