Senior Manager, Events

Position Overview

POP MART is entering its next phase of U.S. growth. As we expand flagship stores, tiered retail formats, pop-ups, and brand activations, we are establishing a dedicated Events function to elevate customer experience and brand presence nationwide.

The Senior Manager, Events will build this function from the ground up — defining strategy, developing scalable processes, managing budgets, and executing high-impact retail and brand activations across the U.S.

This role requires a builder mindset. The ideal candidate thrives in ambiguity, operates with agility, and balances strategic thinking with hands-on execution. We are looking for someone who moves fast, learns quickly, and can translate creative vision into operational excellence.

Key Responsibilities

Function Build & Strategy

• Establish the U.S. events strategy aligned with brand, retail, and commercial goals
• Define event tiers (flagship openings, pop-ups, exhibitions, IP launches, community events)
• Build annual event roadmap and budget planning framework
• Develop scalable SOPs, vendor playbooks, and approval workflows

Event Execution & Growth

• Lead end-to-end execution of retail store openings, pop-ups, exhibitions, and brand activations
• Manage external agencies, production vendors, and cross-functional partners
• Ensure events drive measurable outcomes: traffic, sales, brand awareness, community engagement
• Identify growth opportunities in new markets and emerging formats

Operational Excellence

• Create standardized project management tools and timelines
• Establish cost controls and ROI tracking mechanisms
• Build vendor network across regions (West, Central, East)
• Ensure compliance with local regulations, mall policies, and safety requirements

Cross-Functional Leadership

• Partner with Retail, Marketing, Visual Merchandising, Operations, and HQ stakeholders
• Translate global brand direction into locally relevant execution
• Provide field guidance and training for store teams supporting events

Team & Capability Development

• Assess future team structure needs as the function scales
• Hire and develop event team members over time
• Foster a high-accountability, growth-oriented culture

Qualifications

• 7 years of experience in retail events, experiential marketing, or brand activations
• Proven experience building or scaling an events function
• Strong project management and budget ownership experience
• Experience managing multi-location retail activations
• Comfortable operating in fast-paced, high-growth environments
• Strong vendor negotiation and relationship management skills
• Ability to balance creativity with operational discipline

Leadership Profile

We are looking for someone who:

• Is agile and adaptable in evolving environments
• Demonstrates a growth mindset and ownership mentality
• Is comfortable building structure where none exists
• Can operate both strategically and tactically
• Is resilient, solutions-oriented, and execution-driven
• Thrives in a global, cross-cultural organization

What Success Looks Like (First 12 Months)

• Defined U.S. events framework and governance structure
• Delivered successful flagship openings and IP activations
• Established measurable ROI tracking
• Built scalable processes to support multi-store growth
• Positioned events as a revenue-driving function, not just marketing support