Regional Manager (East)

Regional Manager (East)

New York City, NY (with extensive travel)

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30 countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Job Overview

The Regional Manager (RM) is a senior field leader responsible for overseeing multiple District and Area Managers across a defined region, ensuring operational excellence, profitability, and brand consistency. This role is elevated above the District Manager position and will directly manage 5–10 multi-unit leaders while serving as a key partner to cross-functional departments.

The RM role is 80% travel and 20% office/home market based, requiring frequent travel outside of the home market to maintain strong visibility, leadership, and operational alignment across regions. Regional Managers will play a critical role in leading strategic initiatives, supporting pilots, program rollouts, workshops, and special projects that drive the long-term growth of POP MART North America.

What You Will Achieve

Regional Leadership & Multi-Unit Oversight

• Provide direct leadership to District Managers and Area Managers, ensuring they deliver on all operational and financial expectations within their assigned markets.
• Oversee the execution of store operations, inventory control, payroll management, and visual merchandising at scale across the region.
• Drive consistent achievement of all store-level KPIs by holding multi-unit leaders accountable for results and execution standards.
• Build a strong leadership pipeline by coaching, training, and developing multi-unit leaders into future senior leaders.

Strategic Projects & Cross-Functional Collaboration

• Partner with internal departments (HR, L&D, Operations, Marketing, Visual Merchandising, Real Estate, Construction, and IT) to implement pilots, program rollouts, workshops, and special projects across the region.
• Serve as the regional point of contact for business-critical initiatives, ensuring alignment between field operations and the corporate Support Center.
• Provide feedback to cross-functional partners on program effectiveness, identifying opportunities for scalability and improvement.

Operational Excellence & Compliance

• Ensure all locations within the region adhere to corporate policies, operational SOPs, and legal/regulatory requirements.
• Anticipate and resolve large-scale operational challenges, implementing solutions that support sustainable growth.
• Champion efficiency by streamlining processes and ensuring multi-unit leaders adopt best practices.

People Leadership & Talent Development

• Lead regional workforce planning, including hiring strategies, payroll oversight, and succession planning.
• Oversee interviews, training, and onboarding of multi-unit leaders and ensure consistency of people practices across districts.
• Drive accountability through regular performance reviews, coaching, and development plans for all direct reports.

Business Performance & Financial Oversight

• Own regional financial performance by managing payroll, labor budgets, and profitability across multiple districts.
• Partner with Finance and Operations leaders to track performance against budget and deliver actionable insights for improvement.
• Ensure all District and Area Managers understand and execute financial strategies to maximize sales and profitability.

Travel & Market Visibility

• Maintain a strong presence in the field through 80% travel (subject to business needs), including frequent visits to stores outside of the home market.
• Provide consistent visibility and direct support to field teams, building trust and alignment at all levels.

What You Will Need

Experience & Leadership

• 7 years of progressive multi-unit retail leadership experience, including at least 3 years as a Regional Manager overseeing District or Area Managers.
• Proven ability to lead and inspire teams of District and Area Managers.
• Strong track record of delivering financial results and operational excellence across multiple markets.

Skills & Competencies

• Exceptional leadership, coaching, and talent development skills with the ability to build future leaders.
• Strong problem-solving, critical thinking, and decision-making skills.
• Excellent cross-functional collaboration, capable of influencing stakeholders at multiple levels.
• Strong verbal and written communication skills with the ability to present and align strategies across regions.

Other Requirements

• Willingness to travel extensively (80% field, 20% office-based), including travel outside of the home market.
• If a POP MART Support Center is located within the home market, Regional Managers are required to work on-site during non-travel days to maintain strong alignment with cross-functional partners.
• Ability to thrive in a fast-paced, dynamic, and high-growth retail environment.

What We Offer

• Market-competitive compensation and benefits, including 401k, health insurance, PTO, paid sick leave, and family leave.
• Opportunities for career growth through regional leadership exposure, special projects, and cross-functional collaboration.
• A fast-scaling, entrepreneurial environment where your leadership has direct impact on the growth of POP MART in North America.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

**As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.