What are the responsibilities and job description for the Marketing Manager position at Pooky Lighting?
Company Description Pooky Lighting is dedicated to creating beautiful, decorative lighting that enhances the character and atmosphere of homes and interiors. The company is known across the UK and increasingy the USA for distinctive designs that blend style, quality, and practicality. Team members collaborate closely with designers, makers, and customers to bring unique lighting concepts to life. Joining Pooky Lighting offers the opportunity to contribute to a growing brand focused on creativity, craftsmanship, and excellent customer experiences.
Role Description The Marketing Manager is an exciting new role for us in the USA, responsible for leading and executing Pooky Lighting’s marketing strategy. Day-to-day responsibilities include planning and managing campaigns across digital, social, and traditional channels, coordinating with internal teams to promote new products and collections. The role involves analyzing marketing performance, tracking key metrics, and optimizing activities to increase brand awareness, engagement, and sales. The Marketing Manager will also manage relationships with external partners and agencies, ensure consistent brand messaging, and support broader business initiatives as needed.
Qualifications
- Demonstrated experience in marketing management, including campaign planning, execution, and performance analysis.
- Strong skills in digital marketing and social media with familiarity using analytics tools to track and report results.
- Ability to develop and refine brand positioning and messaging, with an eye for design and interest in interiors, homeware, or lifestyle brands.
- Excellent written and verbal communication skills, with the ability to brief and collaborate effectively with creative, sales, and operations teams.
- Proven organizational and project management abilities, including prioritizing tasks, meeting deadlines, and managing multiple initiatives at once.
- Comfort working in a fast-paced, collaborative environment, with a proactive and solution-focused approach.
- Relevant degree or equivalent experience in Marketing, Communications, Business, or a related field; prior experience in retail or e-commerce is advantageous.