Adobe Experience Platform Architect

About the Role

We are seeking an experienced Adobe Experience Platform professional to lead the implementation and ongoing ownership of our Adobe solutions. This role combines deep technical expertise with strategic thinking to transform how we understand and engage with our prospects and clients across their entire journey.

As the central owner of these platforms, you will architect and implement the technical foundation, then transition into the ongoing operational lead—ensuring our teams extract maximum value from these investments. You'll work at the intersection of marketing, data, operations, and IT, serving as the subject matter expert and primary connector across multiple stakeholder groups.

This role offers the rare opportunity to architect an award-winning customer experience platform and engage in the kind of career-defining work that becomes an industry benchmark. We move fast, value marketing innovation, and reward exceptional achievement. If you're hungry to do the best work of your career and want to build something truly transformative, this is your moment.

Key Responsibilities

Implementation & Integration (Months 1-12)

• Lead the end-to-end implementation of Adobe Real-time CDP, Journey Optimizer, and Journey Analytics
• Design and architect data schemas, identity resolution strategies, and audience segmentation frameworks
• Integrate Adobe Experience Platform with existing marketing technology stack, CRM systems, data warehouses, and other enterprise systems
• Partner with analytics lead to configure data governance policies, consent management, and data quality rules
• Build initial customer journeys, audiences, and analytics dashboards to demonstrate platform capabilities
• Document technical architecture, data flows, and operational procedures
• Train cross-functional teams on platform capabilities and best practices

Platform Ownership & Operations (Ongoing)

• Serve as the primary owner and administrator of the Adobe platform
• Monitor platform health, data quality, and system performance
• Manage user access, permissions, and platform governance
• Optimize audience activation, journey orchestration, and analytics reporting
• Troubleshoot technical issues and serve as escalation point for platform questions
• Stay current with Adobe product updates and new feature releases
• Continuously improve data integration, journey effectiveness, and measurement frameworks

Stakeholder Collaboration & Enablement

• Partner with channel marketing partners to understand campaign requirements and translate them into platform configurations
• Collaborate with Data/Analytics teams to ensure data quality and reporting accuracy
• Work with IT/Engineering on technical integrations and system architecture
• Support Sales and Customer Success teams with customer insights and journey analytics
• Conduct training sessions and create documentation to enable self-service capabilities
• Communicate platform capabilities, limitations, and roadmap to leadership
• Gather requirements from stakeholders and prioritize platform enhancements

Strategic Development

• Identify opportunities to leverage platform capabilities for business growth
• Recommend new use cases for customer journey orchestration and personalization
• Contribute to customer experience strategy based on data insights
• Evaluate and propose additional Adobe or complementary technologies as needs evolve

Required Qualifications

• 5 years of experience with marketing technology platforms, customer data platforms, or marketing automation tools
• Hands-on experience implementing and managing Adobe Experience Platform products (Real-time CDP, Journey Optimizer, and/or Journey Analytics)
• Strong understanding of customer data architecture, identity resolution, and data governance
• Proficiency with data integration methods (APIs, ETL/ELT, streaming data)
• Experience with data query languages
• Demonstrated ability to translate business requirements into technical solutions
• Excellent project management skills with ability to lead complex, multi-stakeholder initiatives
• Strong communication skills with ability to explain technical concepts to non-technical audiences
• Experience working cross-functionally with Marketing, IT, Data, and Business teams

Preferred Qualifications

• Adobe Experience Platform certification(s)
• Experience with other components of Adobe Experience Cloud (Analytics, Target, Audience Manager, etc.)
• Familiarity with tag management systems (Adobe Launch/Tags, Google Tag Manager)
• Understanding of privacy regulations (GDPR, CCPA) and their impact on customer data management
• Experience with data visualization tools (Tableau, Power BI, Looker, Qlik)
• Knowledge of SQL, JavaScript, Python, or other programming languages
• Background in marketing, customer experience, or digital analytics

What Success Looks Like

• First 6 months: Successfully implement core Adobe platforms with initial data integrations, audiences, and journeys operational
• First year: Full platform adoption with multiple teams actively using the tools; established governance and operational processes
• Ongoing: Platform runs smoothly with high user satisfaction; continuous optimization delivers measurable business impact; stakeholders view you as trusted advisor for customer experience initiatives