What are the responsibilities and job description for the Demand Generation Marketing Manager position at PolyAI?
PolyAI automates customer service through lifelike voice assistants that let customers lead a conversation. Our voice assistants make it possible for businesses to deliver outstanding customer service that rivals their human agents. Our customers, which include the world's leading logos, are expanding how they use our platform, driving automation of critical customer service operations and integrating PolyAI into their daily customer service workflows.
As a Demand Generation Marketing Manager, you will lead the planning, execution, and optimization of integrated demand generation programs to drive qualified leads and pipeline for both enterprise and mid-market segments. You will partner closely with Sales, Product Marketing, RevOps, and Content teams to design integrated campaigns, enable SDR/AE effectiveness, and measure growth.
Key Responsibilities:
- Campaign Strategy & Execution
- Develop and own end-to-end campaigns (digital, email, paid media, content syndication, webinars, field events, etc.) from ideation to final reporting.
- Develop target audiences for each campaign and work cross-functionally to execute on content for these audiences
- Lead Pipeline Management
- Define and track metrics and funnel stages, ensuring clear SLAs with Sales / SDR / AE teams.
- Monitor lead flow, lead quality, and conversion rates. Come up with ideas to optimize and improve upon funnel velocity.
- Tool & Process Management
- Use tools like HubSpot for marketing automation and lead nurture; Salesforce for CRM and tracking; ABM tools for more targeted campaigns. Ensure data integrity, smooth handoffs, lead scoring, and clean attribution.
- Collaborate with RevOps / Operations to ensure reporting, dashboards, and performance metrics are visible and actionable.
- Content & Creative Collaboration
- Work with the PMMs and content team in creating compelling campaign copy, emails, landing pages, ads, etc. with content marketing, product marketing, and design.
- Field & ABM
- Build integrated campaigns that tie together what the field team, sales team, and other marketing teams are doing
- Provide frameworks and playbooks (campaign briefs, messaging, nurture journeys) for ABM integrated campaigns
- Integrate event leads into digital campaigns and follow-ups with the sales team
- Work with the field team on their plans to drive awareness and generate leads for trade shows, user conferences, and field events
- Collaboration with Sales
- Partner with SDRs, AEs, and sales leadership to understand field feedback, refine target accounts, and provide necessary enablement for marketing lead generation and follow-up.
- Work with the sales team to develop and iterate on integrated campaigns for their target accounts
- Testing & Optimization
- Continuously test different campaign elements: subject lines, creative, audience segments, channel mixes. Use A/B / multivariate testing.
- Use data to iterate and improve effectiveness by optimizing cost per lead, cost per opportunity, conversion rates, etc. Come up with reporting standards for campaigns.
Required Qualifications:
- 5-7 years of experience in B2B marketing, with at least some focus on demand generation.
- Strong experience using HubSpot (or comparable marketing automation tools) and Salesforce (or equivalent CRM) in a campaign / lead-gen context.
- Demonstrated ability to plan, launch, and scale end-to-end campaigns across multiple channels; experience with digital paid acquisition, email nurture, landing pages, etc.
- Excellent written communication: you write clear, persuasive copy and messaging.
- Comfortable working cross-functionally with Sales / SDR / AE teams; able to understand their needs and translate into campaign strategy.
- Data-driven mindset: experience with analytics, reporting, funnel metrics, attribution, etc. to assess campaign performance.
Bonus / Nice-to-Haves:
- Experience in SaaS or AI / tech sector.
- Experience working with enterprise sales cycles and mid-market.
- Familiarity with ABM (Account Based Marketing) strategies or tools.
- Some exposure to content marketing, creative direction, or messaging strategy.
We provide a competitive salary range for this role - which is $125,000 β $140,000 base salary plus an annual bonus. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role.
In addition to salary, this position includes equity in the business, giving you the opportunity to share in the company's long-term success.
Benefits
π° Participation in the company's employee share options plan
π₯ 100% of Single Cost (employee) and 70% of Dependent for medical, dental & vision
πͺ Life Insurance
β»οΈ STD and LTD
π° The opportunity to contribute to the company's 401k plan
π Flexible PTO policy 11 designated company holidays
π Annual learning and development allowance
π‘ We're all about making WFH work for you - that's why you'll receive a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!
𧑠Enhanced parental leave
π¨βπ©βπ§ Company-funded fertility and family-forming programmes
πΈ Menopause care programme with Maven
At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.
Our core values are:
Only the best
We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.
Ownership
We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes.
Relentlessly improve
We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI.
Bias for action
Our world moves quickly and so do we. We take calculated risks and we deliver impact fast.
Disagree and commit
We are all working toward the same goal. If we donΚΌt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all.
Build for people
We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation.
PolyAI is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status.
Kindly find the Privacy Notice for our recruitment process by following the link here. This document provides important information regarding how we handle your personal data throughout the recruitment journey.
Salary : $125,000 - $140,000