Marketing Manager, Growth & Distribution

This is a full-time, in-person position located in Indianapolis, Indiana.

About Us

Audiochuck is a fast-growing, dynamic company driven by our mission to tell the right stories, in the right ways, for the right reasons. Our team is made up of immensely passionate people who love what we do and don’t stop until we’re proud. Excellence is required at Audiochuck. We have a responsibility and privilege to honor the voices of those whose stories we tell.

We approach our content with empathy, compassion, and a genuine desire to make a difference. Advocacy is an essential part of the Audiochuck culture as we strive to positively impact victims and their families through the use of our time, money, and resources.

Committed to developing our people and fostering a long-term team of talented media professionals, we are seeking a strategic and performance-driven marketing leader to join our team.

About the Marketing Manager, Growth & Distribution

The Marketing Manager, Growth & Distribution owns audience expansion across Audiochuck’s distribution ecosystem. This role is responsible for driving measurable listener and viewer growth through performance marketing, platform partnerships, cross-promotion strategies, and emerging distribution initiatives.

This position serves as the architect of acquisition and reach, ensuring Audiochuck’s content is discovered, amplified, and converted into sustained audience growth across podcast platforms, YouTube, FAST channels, VOD, and future distribution channels.

Reporting to the Senior Director of Marketing & Growth, this role partners closely with Social, YouTube, Design, Production, Editorial, RSV, and external industry partners to translate campaign narratives into performance-driven growth strategies. The scope of this role will expand as platform complexity and distribution opportunities grow.

This is an ideal opportunity for someone who thrives in a fast-moving environment, enjoys building systems from data, and wants meaningful ownership in a high-growth media company.

What You’ll Do

Audience Acquisition & Expansion Strategy

• Support and execute growth strategy across the Audiochuck show portfolio

• Drive audience expansion through paid media, cross-promotions, feed swaps, and digital distribution tactics

• Identify and activate new audience segments across platforms

• Translate company-level growth targets into measurable acquisition initiatives

Performance Marketing Ownership

• Own paid performance marketing strategy across audio and digital channels

• Optimize campaign performance through testing, targeting refinement, and creative alignment

• Manage acquisition budgets and vendor relationships

• Improve efficiency metrics including customer acquisition cost, reach, and conversion rates

Distribution & Platform Strategy

• Lead emerging distribution efforts including FAST TV, VOD, and new platform partnerships

• Develop and execute marketing plans for Tubi and other FAST initiatives

• Identify and pursue strategic distribution partnerships to expand network reach

• Ensure cross-promotion alignment across all distribution channels

Growth Experimentation & Audience Development

• Design and execute structured experimentation in audience targeting and acquisition channels

• Pilot new acquisition formats and test emerging marketing tactics

• Document learnings and build repeatable growth playbooks that scale across shows

Reporting & Performance Intelligence

• Own acquisition reporting and performance tracking

• Translate data into clear, actionable growth insights

• Identify audience behavior trends and optimization opportunities

• Present performance insights to marketing leadership and key stakeholders in a clear, digestible format

What Success Looks Like

• Sustained year-over-year audience growth across the network and flagship shows

• Efficient and improving paid acquisition performance

• Successful launch and adoption of emerging distribution channels

• Clear visibility into acquisition metrics and growth impact

• Repeatable growth systems that scale across multiple shows

What You’ll Bring to the Table

• 5 years of experience in growth marketing, performance marketing, or audience development

• Demonstrated experience driving measurable audience growth in digital, media, or entertainment environments

• Strong data analysis and data visualization skills

• Ability to communicate performance insights clearly and make complex data easily digestible

• Experience managing paid acquisition budgets and vendor partnerships

• Strong understanding of cross-platform distribution ecosystems including podcast, YouTube, and streaming environments

• Strategic mindset with the ability to execute tactically

• Comfort operating in a fast-moving, growth-oriented culture

• Strong organizational skills and ability to manage multiple initiatives simultaneously

What Audiochuck Will Bring to the Table

• Commitment to intentional leadership development

• Dedication to company culture and promoting mental health

• A collaborative and passionate team aligned around advocacy and impact

• Opportunity to help scale a leading true crime network

• Competitive base salary and bonus incentives

• Comprehensive benefits package

• 401(k) retirement plan with employer match

• Generous paid time off

• Team events and company-sponsored activities