What are the responsibilities and job description for the Creative Studio Management Lead position at PMG?
We are PMG
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85 countries.
Who You Will Be Working With
As a Creative Studio Management Lead, you’ll be at the heart and operational brain of the team, bridging the gap between high-level creative strategy and precise technical execution for digital as well as film and video. You’ll have supportive leaders, modern tools, and the space to innovate how we deliver "Digital Made For Humans™."
The Creative Studio at PMG is at the heart of turning ambitious brand visions into high-performing creative & content realities. You will work in partnership with a hands-on group of writers, designers, editors, audio specialists, motion artists, tech developers, conceptual creatives and 3rd party contractors, who care as much about craft as they do about performance. You’ll partner closely with Media teams, Strategists, Client Leads, and Alli Product teams to ensure our creative output is not only beautiful but technically seamless across the global ad-tech ecosystem. Following approval of media plans, and content strategies, this person will work with the creative team, which act as the centralized point of contacts amongst Strategy, Creative, Production, Technical, and Development teams and serving as a project management lead, amongst them all.
You should have a keen understanding of digital ad formats, client(s) brand guidelines, message objectives, and how to navigate multiple perspectives and workflows. You should also be able to articulate complex production and digital advertising topics for non-subject matter experts clearly and simply.
An understanding of the media planning process and the way specific tactics can play different roles within a particular plan(s) mix is also beneficial.
What You Will Do
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85 countries.
Who You Will Be Working With
As a Creative Studio Management Lead, you’ll be at the heart and operational brain of the team, bridging the gap between high-level creative strategy and precise technical execution for digital as well as film and video. You’ll have supportive leaders, modern tools, and the space to innovate how we deliver "Digital Made For Humans™."
The Creative Studio at PMG is at the heart of turning ambitious brand visions into high-performing creative & content realities. You will work in partnership with a hands-on group of writers, designers, editors, audio specialists, motion artists, tech developers, conceptual creatives and 3rd party contractors, who care as much about craft as they do about performance. You’ll partner closely with Media teams, Strategists, Client Leads, and Alli Product teams to ensure our creative output is not only beautiful but technically seamless across the global ad-tech ecosystem. Following approval of media plans, and content strategies, this person will work with the creative team, which act as the centralized point of contacts amongst Strategy, Creative, Production, Technical, and Development teams and serving as a project management lead, amongst them all.
You should have a keen understanding of digital ad formats, client(s) brand guidelines, message objectives, and how to navigate multiple perspectives and workflows. You should also be able to articulate complex production and digital advertising topics for non-subject matter experts clearly and simply.
An understanding of the media planning process and the way specific tactics can play different roles within a particular plan(s) mix is also beneficial.
What You Will Do
- Drive Operational Excellence: Oversee the daily operations of the creative studio, managing project lifecycles from initial intake to final delivery while ensuring on-time, high-quality output.
- Creative Technology Subject Matter Expert: Serve as an internal expert on industry-leading creative technology, including Dynamic Creative Optimization (DCO), Google Marketing Platform, Mediaocean, Adobe Creative Cloud, and Figma, AI platforms, Video editing software and capture hardware/equipment.
- Bridge Creative & Media: Act as the primary liaison for trafficking ad creative, ensuring all assets are correctly spec’d, tested, and delivered to media teams and publisher partners without friction.
- Optimize Resource Allocation: Manage team capacity and sprint planning, assigning creative talent to projects based on skill set and availability, while coordinating with external vendors and freelancers as needed.
- Uphold Brand & Quality Standards: Review and approve all creative assets to ensure they meet strict client brand guidelines and PMG’s high bar for excellence.
- Innovate Workflow: Leverage PMG’s proprietary technology, Alli, and other project management tools (Airtable/Asana/Jira) to implement and refine operational processes that improve studio efficiency and scalability.
- Facilitate Stakeholder Communication: Serve as the main point of contact for clients and internal stakeholders, managing feedback loops, negotiating timelines, and providing transparent project status updates.
- 8 years of experience in creative project management, studio operations, or creative services, preferably within a high-growth digital agency environment.
- Technical Fluency: Deep understanding of dynamic creative ad technology and the technical requirements for modern digital ad trafficking.
- Platform Expertise: Proficiency in Figma, Adobe Creative Suite, and project management software (Airtable, Asana, Jira, or similar), with a proven ability to learn and adapt to new proprietary operating systems.
- Ad-Tech Knowledge: Familiarity with the Google Marketing Platform (Studio/CM360), Mediaocean, and various social/programmatic publishers and specs.
- Leadership & Grit: Experience mentoring early career staff and the "true grit" required to manage multiple high-stakes projects simultaneously in a fast-paced environment.
- Communication Skills: Exceptional ability to translate complex technical requirements into actionable creative briefs for designers and clear status updates for clients.
- Educational Background: Bachelor’s degree in Marketing, Design, Communications, or a related field, or equivalent professional experience.-
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.