What are the responsibilities and job description for the Senior Media Planner position at PLUS Communications?
PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!
PLUS Communications is seeking a strategic and detail-oriented Senior Media Planner to join our fast-growing digital practice and support top-tier advocacy campaigns and organizations with effective, data-driven media plans.
Your day in this position may include:
- Developing comprehensive media plans across digital channels—including video, display, CTV/OTT, native, and paid social—aligned to campaign objectives and audience targeting strategies.
- Collaborating with media buyers and platform specialists to translate campaign goals into tactical execution plans across programmatic, social, and direct media.
- Forecasting campaign performance and budget allocations, using historical benchmarks and platform data to inform planning decisions.
- Monitoring campaign pacing and performance, recommending optimizations or reallocations based on evolving goals, audience performance, or KPI trends.
- Evaluating and recommending media vendors, platforms, and inventory opportunities to increase efficiency and maximize reach.
- Contributing to internal process improvements for planning documentation, coordination, and reporting across multiple campaigns and clients.
This job may be for you, if you:
- Thrive in a deadline-driven environment that responds to the fast pace of the news and advocacy cycles. Some evening and weekend work should be expected.
- Are a proactive collaborator who enjoys working across teams, from creative to buying to analytics.
- Bring strong attention to detail and organization in building thoughtful, error-free media plans.
- Can juggle competing priorities across multiple projects and timelines.
What we require:
- 3–6 years of experience in digital media planning, preferably within an agency, political, or advocacy environment.
- Familiarity with key digital media channels and platforms, including CM360, Google Ads, Meta Ads, and demand-side platforms like The Trade Desk and StackAdapt.
- Demonstrated experience managing media budgets of $5M across multiple clients or campaigns.
- Ability to interpret campaign KPIs (CPM, CTR, CPA, VCR, etc.) and apply those insights to improve planning and performance over time.
- Proficiency in Excel, including the use of formulas for budgeting, forecasting, and pacing.
- A background in performance media, advocacy, or political advertising is a plus.
We offer competitive compensation with an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation, paid sick leave and employer subsidy for commuter expenses. In addition, we have a hybrid work environment.
PLUS Communications is an Equal Employment Opportunity (EEO) employer.
