What are the responsibilities and job description for the Marketing Manager position at Plunge Beach Resort?
Plunge Beach Resort is a serene oceanfront getaway located in Lauderdale-by-the-Sea, Florida. Blending the retro charm of South Florida with modern touches, the resort features vibrant offerings such as the Backflip Beach Bar & Kitchen and eclectic beachside bungalows. Guests can relax with scenic views and the refreshing Fort Lauderdale breeze, making it an inviting destination. Plunge Beach Resort provides an unforgettable experience for those seeking relaxation and fun by the sea.
This is a full-time, on-site Marketing Manager role located in Fort Lauderdale, FL. The Marketing Manager will oversee the development and execution of marketing campaigns to raise the profile of the resort and engage guests. Responsibilities include managing digital and traditional marketing strategies, overseeing social media channels, analyzing campaign performance, building relationships with partners, and ensuring brand consistency across communications. The Marketing Manager will also coordinate with various departments to support event planning and promotions tailored to drive resort bookings and guest satisfaction.
- Experience in Digital Marketing, Content Marketing, and Social Media Management
- Proven ability in Brand Development, Market Research, and Marketing Strategy
- Strong skills in Communication, Project Management, and Team Leadership
- Proficiency with marketing software, analytics tools, and CRM platforms
- Creativity and ability to develop engaging content and promotional campaigns
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Prior experience in hospitality or tourism marketing is a plus
- Flexibility to work in an on-site role and adapt to varying priorities in a dynamic environment