Business Development Representative, Casino & Gaming

PLI (Plasticard Locktech International) is the largest closed loop gift, loyalty, and hospitality card manufacturer in North America. Our casino clients include some of the largest gaming companies in the country, and we supply their player and rewards cards, custom hotel key cards, and related products.

The Business Development Representative, Casino & Gaming is responsible for growing new casino and gaming business in an assigned territory. This includes prospecting commercial and tribal casinos, winning back inactive accounts, and expanding sales with current clients. This position is aggressively compensated for new business and requires an experienced seller who can manage and grow a territory.

Responsibilities

• Build and execute a territory plan to win new casino and gaming business, from independent properties to corporate chains
• Work our database of inactive and non participating casino locations to reopen accounts and create new revenue
• Prospect daily through calls, emails, LinkedIn outreach, sample packs, and on site visits
• Sell player and rewards cards, custom hotel key cards, and related products such as door hangers, key card envelopes/folders and tent cards
• Build customer facing presentations,quotes and proposals for custom products and present them to marketing, player development, hotel, and purchasing leaders
• Work with customer service to transition accounts between Hunter and Farmer status
• Expand current casino accounts by introducing additional product lines and building relationships across the property
• Learn the products, key contacts, and buying process for each casino chain in your territory
• Represent PLI at gaming industry trade shows and events
• Keep CRM activity, pipeline, and forecasts accurate and current
• Meet or exceed activity, pipeline, and revenue goals
• Perform these and other duties as assigned by the supervisor or other appropriaate management personnel

Skills

• Perform these and other duties as assigned by supervisor or other appropriate management personnel
• Hunter mentality with a strong drive to find and open new accounts
• Persistent and resilient when facing rejection
• Disciplined about daily prospecting and owning your own territory
• Competitive and motivated by commission
• Comfortable building relationships with executives and navigating multiple decision makers
• Strong communication skills in person, on the phone, and in writing
• Organized, independent, and able to manage multiple deals at once

Qualifications

• 5 years of B2B outside sales experience with a proven record of winning new business
• Experience selling into casinos, gaming, or hospitality strongly preferred
• Bachelor's degree preferred
• CRM proficiency (Salesforce, HubSpot, or similar) and strong Microsoft Office skills
• Existing relationships within the gaming industry are a plus

Travel

Travel is a required part of this role, including overnight and air travel for on-site casino visits, client meetings, and gaming industry trade shows.

Compensation

Competitive compensation with incentives tied to new business.