Marketing Analytics Engineer

We are seeking a Marketing Analytics Engineer with a passion for gaming and the technical curiosity to bridge the gap between code, analytics, and growth. You will work across marketing ops, data platforms, and our frontend stack to make sure our marketing signals are complete, clean, and actionable.

Duties And Responsibilities

• Own and optimize web analytics implementations using tools such as Scaleo, Google Tag Manager (GTM), Singular, and affiliate tracking platforms
• Develop and maintain front-end components (React/JavaScript) that support tracking, personalization, and user interaction measurement
• Design and implement a scalable web tracking architecture, including cookie management, attribution models, and cross-domain tracking
• Collaborate with marketing and data teams to ensure accurate and actionable signal flow across campaigns, platforms, and user journeys
• Analyze marketing and user data using tools like Splunk and BI dashboards to inform performance, growth, and optimization strategies
  
  

Requirements

• 10 years of experience in marketing analytics, technical growth, or business intelligence roles
• Proven expertise with web tracking tools and marketing attribution platforms (e.g., GTM, Singular, Scaleo)
• Strong front-end development skills, particularly in JavaScript and React
• Deep understanding of digital marketing ecosystems, including affiliate tracking, cross-domain attribution, and cookie behavior
• Hands-on experience with data platforms such as Splunk, Looker, Tableau, or similar BI tools
• Excellent problem-solving and debugging skills across both marketing tech stacks and front-end environments
• Strong collaboration skills and the ability to communicate effectively with cross-functional stakeholders (Marketing, Engineering, Data)
  
  

Preferred

• Gaming industry experience is a strong plus
  
  

Benefits And Perks

• 100% health benefit premiums for you and your dependents
• 401K match and Restricted Stock Units
• Flexible vacation policy
• Employee-driven entertainment, happy hours, and team-building events
• Snacks and drinks are available in the kitchen
• Casual work environment
  
  

About PLAYSTUDIOS

PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com

PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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