General Manager

Who We Are: Playa Bowls is New Jersey’s Original Acai Shop™, and our mission is to bring super fruit bowls to the masses using only the freshest, highest quality ingredients while providing a fantastic in-store brand experience. What began as a pair of blenders, a patio table, and a fridge has flourished into 400 stores, thousands of employees, and a mission to lead communities in healthy, sustainable living.

Overview

The Store Manager leads daily operations, team performance, guest experience, and financial outcomes for a Playa Bowls OKC location. 

This role sets the tone for culture, service, and brand energy while ensuring the store operates in full alignment with Playa Bowls brand standards and franchise expectations.

Key Responsibilities

• Run daily operations with consistent adherence to Playa Bowls brand standards and SOPs.
• Deliver fast, accurate, high-quality bowls, smoothies, and other menu items.
• Drive top-tier guest experience, proactively resolving issues and complaints.
• Hire, train, and coach employees using Playa University and in-store training modules.
• Build weekly schedules that align labor hours with forecasted sales and labor % targets.
• Own COGS and food waste management through accurate portioning, prep, and inventory control.
• Maintain a clean, organized, fun, high-vibe store environment at all times.
• Lead pre-shift huddles and regular team touchpoints; develop and retain strong performers.
• Identify, train, and support Shift Leads and future leaders within the crew.
• Manage ordering, inventory counts, vendor deliveries, and FIFO organization.
• Track and understand weekly KPIs: sales, COGS, labor %, average ticket, customer count, and promos.
• Support local store marketing, sampling events, and community engagement in coordination with ownership.

Compensation Structure

Base Salary:

• Range: $42,000 – $50,000 annually, based on experience and fit.

Performance Bonus (Monthly, KPI-based):

• Sales Growth Bonus: Up to $300/month based on hitting or exceeding sales targets.
• Labor Control Bonus: Up to $200/month for hitting labor % goals.
• COGS/Waste Control Bonus: Up to $150/month for staying within food cost targets.
• Guest Experience Bonus: Up to $150/month based on mystery shops, reviews, and in-store feedback.

Total Potential Bonus:

• Up to $800/month ($9,600 annually).

On-Target Earnings (OTE):

• Approximately $51,000 – $59,000 annually.

90-Day Onboarding Plan

• Days 1–14: Foundations
  • Complete Playa University modules and core brand training.
  • Shadow at an existing Playa Bowls store if available or complete mock store training sessions.
  • Learn all stations: prep, line, cashier, expo, and cleaning routines.
  • Practice opening and closing routines until confident and consistent.
  • Learn inventory ordering cadence, waste logs, prep sheets, and food safety procedures.
  • Meet ownership, review expectations, and align on store goals and KPIs.

• Days 15–45: Build the Engine
  • Interview, hire, and onboard initial crew (target: 15–25 team members depending on store volume).
  • Run training shifts and cross-train crew members across multiple stations.
  • Establish standards for pace, friendliness, cleanliness, and line organization.
  • Build the first two weeks of schedules; adjust based on soft-opening demand.
  • Finalize opening checklists, cleaning assignments, and side work expectations.
  • Identify 2–3 high-potential team members for Shift Lead roles.

• Days 46–90: Execute & Improve
  • Own daily operations, open-to-close.
  • Monitor and adjust labor and COGS in real time to hit targets.
  • Address performance issues promptly with coaching and documentation.
  • Promote first Shift Leads and begin delegating more operational tasks.
  • Run weekly performance reviews with Shift Leads and share KPIs with ownership.
  • Establish and maintain store culture centered on reliability, fun, and high standards.

Daily Expectations

• Conduct or oversee pre-shift huddles with clear goals and updates.
• Review sales, labor %, and key metrics from the prior day and current day pacing.
• Ensure line speed, quality, and friendliness are consistently high.
• Walk the store regularly to check cleanliness, organization, and product presentation.
• Coach team members in real time on service, speed, and standards.
• Manage inventory levels and prep to balance freshness and waste.
• Handle guest recovery situations quickly and positively.

Weekly Expectations

• Build and publish the following week’s schedule.
• Complete inventory counts and place orders on time.
• Review weekly KPIs with ownership (sales, labor, COGS, trends).
• Run 1:1s or quick check-ins with Shift Leads.
• Adjust training focus based on observed gaps (e.g., speed, accuracy, service).
• Support at least one small local engagement or marketing activity when appropriate.

Ideal Candidate Profile

• 2 years of fast-casual, coffee, smoothie, or QSR leadership experience.
• Experience managing 10–25 people per shift, including part-time staff.
• Strong communicator with positive energy and calm under pressure.
• Organized, reliable, and comfortable with scheduling, inventory, and basic KPIs.
• Enjoys coaching younger staff and building a fun, dependable culture.