Demo

Sales and F&I Manager

Platinum Powersports
Coloma, MI Full Time
POSTED ON 7/24/2026
AVAILABLE BEFORE 11/20/2026

Assume a leadership role as our Sales and F&I Manager. This operational position mandates the personal sale of powersports and marine vehicles (including Yamaha, Suzuki, CFMoto, Godfrey pontoons, and Yamaha waverunners) in addition to team supervision and a strong emphasis on Finance & Insurance (F&I) department performance. The successful candidate will be expected to implement established sales processes (e.g., Yamaha Focus) to facilitate exceptional customer experiences, finalize transactions, maximize both front-end and back-end profitability (specifically F&I products), and cultivate enduring customer relationships. This position is ideally suited for a dynamic leader with a strong affinity for the powersports and marine lifestyle who seeks to contribute to the growth of a family-owned dealership.

Key Responsibilities

● Maximize F&I Revenue: Oversee all aspects of finance applications, credit submissions, securing lender approvals, managing rate/quote negotiations, and the sale of finance, insurance, extended warranties, service contracts, and aftermarket products to meet or exceed established monthly profit targets.

● Collaborate with the sales team to streamline the deal process, facilitate cross-selling of parts, accessories, and services, and ensure the adherence to ethical and compliant transaction standards.

● Proactively identify and engage new lending partners to secure competitive rates and programs, and provide assistance with title and lien processing procedures with the Secretary of State.

● Personally conduct sales of new and used vehicles, qualify prospective customers, execute aggressive follow-up strategies, and ensure the delivery of a "customer-for-life" experience.

● Provide leadership to the sales team: conduct training on sales methodologies, establish performance quotas, monitor Customer Relationship Management (CRM) systems (e.g.Lightspeed/Auto Raptor), coach for performance improvement, and ensure strict adherence to procedural checklists and compliance protocols.

● Manage operational functions, including inventory balancing, maintaining showroom aesthetic appeal, conducting trade appraisals ensuring the accuracy of administrative documentation, executing promotional campaigns, and generating comprehensive reports.

● Resolve customer inquiries and complaints with professionalism and empathy, upholding the dealership's superior standards of service.

● Support collaborative efforts across all dealership departments within the small-shop environment.

Supervisory Duties

● Develop and manage staff schedules and workload distribution.

● Participate in the recruitment, training, and professional development of sales personnel.

● Enforce company policies and assist with personnel actions, including hiring and terminations, as required.

Qualifications

● A minimum of 2–5 years of professional experience in powersports, marine, motorcycle, or automotive sales (prior management or F&I experience is highly preferred).

● Demonstrated proficiency in closing sales, comprehensive knowledge of F&I processes (financing, contracts, titles), and a genuine passion for the powersports and marine lifestyle.

● Experience utilizing CRM and inventory management systems (rapid learning capability is acceptable).

● Possess excellent communication skills, meticulous attention to detail, and a high- energy professional demeanor.

● Valid driver's license, along with a motorcycle endorsement.

● Availability for a flexible work schedule, including weekends and holidays.

Physical Requirements

Ability to stand and walk for extended durations, lift up to 40 lbs, maneuver vehicles exceeding 600 lbs, and work within noisy service environments with occasional exposure to chemical agents and exhaust.

Schedule

● Monday, Tuesday, Thursday, Friday: 8:30 AM – 5:30 PM

● Saturday: 8:30 AM – 2:00–3:00 PM

● Closed Wednesday and Sunday; seasonal overtime may be required.

Compensation & Benefits

● Competitive base salary supplemented by a generous commission structure (reviewed after the initial 90-day probationary period; strong F&I performers have significant earning potential).

● Comprehensive health insurance coverage.

● Simple IRA retirement plan with a company match (up to 3%).

● Employee discounts on parts, provision of partial uniforms, and participation in a flexible demonstrator program.

● Prorated paid time off and paid holidays.

Motivated closers with F&I expertise who are prepared to lead and realize uncapped earning potential in a continuously expanding dealership are encouraged to submit their application. We are committed to fostering teamwork, upholding integrity, and cultivating enthusiastic customers.

Job Type: Full-time

Pay: $70,000.00 - $110,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance

Experience:

  • Sales management: 2 years (Preferred)

License/Certification:

  • Driver's License (Required)

Ability to Commute:

  • Coloma, MI 49038 (Required)

Ability to Relocate:

  • Coloma, MI 49038: Relocate before starting work (Preferred)

Work Location: In person

Salary : $70,000 - $110,000

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