Field Marketing Manager

As the Field Marketing Manager, you’ll be a key leader in driving PlatCore’s pipeline and revenue growth. You’ll be responsible for developing and executing in-person and online marketing events to drive brand awareness, generate leads, and support sales efforts. The role is highly collaborative, working closely with sales, marketing, and product teams to align initiatives with overall business objectives. If you thrive in a fast-paced, startup environment and love the challenge of building and executing a growth to take us to the next level, this is the opportunity for you.

About PlatCore

PlatCore is a fast-growing, innovative provider of SaaS learning management software (LMS), based in Denver, CO. We’re on a mission to make learning work better for people. 

PlatCore is a ServiceNow Advanced Platform Partner, serving government agencies and commercial enterprise companies on six continents. 

We’re growing rapidly and looking for a dynamic Field Marketing Manager to help scale our sales pipeline, drive significant revenue growth, and build lasting relationships with our customers. If you love the challenge of growing a company from the ground up and want to make a big impact in the ServiceNow ecosystem, we want to talk to you.

What You'll Do:

Event Management:

• Plan and execute a variety of in-person and virtual events, such as trade shows, conferences, roadshows, executive dinners, and webinars. 
• Manage end-to-end logistics, including venue sourcing, vendor contracts, budgets, promotional materials, and on-site execution.
• Ensure the sales and marketing teams are aligned and focused on driving net new pipeline and revenue. 

Integrated Campaign Management: 

• Continuously invent and deliver fully integrated campaigns that drive sales results. 
• Orchestrate multichannel campaigns, leveraging digital channels (email, social media, paid ads), content marketing, and public relations to maximize reach and engagement.
• Support and execute account-based strategies and programs.

Sales Alignment & Support: 

• Partner deeply with sales teams to ensure marketing initiatives support and enhance sales efforts. 
• Collaborate on account-based marketing strategies, develop sales enablement materials, and participate in sales meetings to ensure seamless follow-up on leads.

Performance Analysis & Reporting: 

• Track, measure, and report on the effectiveness of field marketing activities using key performance indicators (KPIs) such as registrations, attendance, MQL/SQL quality, pipeline influence, and ROI. Use data and insights to optimize future strategies.

What We're Looking For:

Experience:

• 4–7 years of marketing experience, with at least 3 years of B2B field marketing or event marketing experience in SaaS / enterprise software.
• Strong campaign orchestration, message optimisation, persona, and buying cycle experience are required.
• Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.
• Hands-on experience prioritising running multiple initiatives, campaigns, and deliverables simultaneously.
• Experience working in the ServiceNow ecosystem is preferred.

Mindset & Leadership:

• You’re scrappy, resilient, and thrive in an environment where things move fast and change quickly. If you love the challenge of growing a startup, you’ll feel right at home here.
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision
• You embrace EOS principles, and you’re committed to driving a disciplined, transparent, and accountable sales process while maintaining the flexibility to adapt as we scale.

Other Requirements:

• Proficient in MS Office and CRM applications (specifically HubSpot).
• Ability to work remotely, with potential travel up to 25%.
• Travel will include trade shows, customer sites, and company meetings as needed.
• Must be U.S. citizen.
  

How to Apply

If you’re a motivated, hands-on marketing leader who thrives in a fast-paced startup environment, PlatCore might just be the perfect fit for you. We want someone who’s hungry to grow, passionate about SaaS, and ready to make a huge impact on our sales success. Ready to take the next step in your career? Apply now with your resume and tell us why you’re the right person for the job:

https://jobs.gusto.com/postings/platcore-field-marketing-manager-a150f5ac-8c0f-4cf5-9e5d-5f3444c84c4a