Junior Sales Development Representative

Plat4mation is growing fast, and our marketing-led pipeline model is at the heart of that growth. We're looking for a Sales Development Representative (SDR) to join our Global Marketing team as the critical link between marketing activity and sales conversations, and we're open to both part-time employees and contractors (including freelancers and independent professionals).

This is not a traditional cold-calling SDR role. You'll work within a defined set of target accounts, follow up on leads generated by marketing campaigns, and conduct personalized outreach into priority accounts using intent signals and engagement data — not phone books. You'll be coached, supported, and given a clear playbook, but expected to bring energy, curiosity, and a genuine drive to learn.

If you're looking to launch a career at the intersection of modern B2B marketing and sales — with real pipeline accountability from day one — this is the role.

What You'll Do

• Inbound Lead Follow-Up
• Own the speed-to-lead process: ensure every marketing-qualified lead (MQL) from campaigns, events, content downloads, and digital channels receives timely, personalized follow-up.
• Qualify inbound leads by understanding the prospect's business challenges, role, and fit with Plat4mation's solutions.
• Route qualified leads to Account Executives with clear context and next steps, ensuring a smooth handoff.
• Targeted Outbound into Named Accounts
• Conduct research-driven outreach into buying groups within Tier 1 and Tier 2 target accounts, using account insights, intent data, and campaign engagement rather than high-volume cold outreach.
• Personalize messaging based on the prospect's industry, role, and known pain points.
• Multi-thread into accounts by engaging multiple stakeholders across the buying group.
• Meeting & Opportunity Generation
• Schedule qualified meetings and product demos for Account Executives.
• Hit monthly targets for qualified meetings generated, pipeline contribution, and lead conversion.
• Develop a strong understanding of Plat4mation's solutions, value propositions, and competitive positioning to have credible early-stage conversations.
• Lead Nurturing & Relationship Building
• Build relationships with early-stage prospects who aren't yet sales-ready, keeping Plat4mation relevant through thoughtful, well-timed touchpoints.
• Work closely with the marketing team to enroll prospects in the right nurture tracks and campaigns.
• CRM & Reporting
• Maintain accurate, up-to-date records of all lead interactions, qualification status, and pipeline progression in HubSpot.
• Provide regular feedback to Marketing on lead quality, messaging that resonates, and what you hear from the market.
• Track your own performance metrics and contribute to team reporting on MQL → SQL → Opportunity conversion.

What We're Looking For

• 0–2 years of experience in a B2B sales, marketing, SDR/BDR, or customer-facing role. Recent graduates with relevant internship experience are welcome.
• Excellent verbal and written communication skills — you can write a compelling email and hold a confident conversation with a senior buyer.
• Genuine curiosity about technology, business challenges, and how organizations buy and adopt solutions.
• Persistence and resilience — you handle rejection with a positive attitude and come back sharper.
• Strong coachability — you actively seek feedback, absorb it, and put it into practice.
• Organized and disciplined — you can manage a pipeline of leads, prioritize your day, and keep your CRM clean without being told.
• A team player who thrives in a collaborative, fast-moving environment.

Nice to Have

• Familiarity with HubSpot or similar CRM platforms.
• Exposure to ABM concepts, B2B marketing, or the ServiceNow ecosystem.
• Experience with LinkedIn for professional outreach.
• Competence in Microsoft Office and Google Workspace.

How This Role Fits the Team

You'll work alongside the Global Director Marketing & Branding, who owns the broader account-based strategy, local demand generation, and campaign execution for your region. They set the account priorities, run the campaigns, and build the playbooks — you execute the pipeline conversion motion and bring back market insights that make everything sharper. Together, you form the marketing-to-sales bridge: marketing creates awareness and demand, you convert it into qualified pipeline, and Account Executives close it.

Your Growth Path

• This role is designed as a launchpad. Successful Sales Development Representatives at Plat4mation typically grow into:
• Account Executive roles within Sales
• ABM & Pipeline Marketing Manager roles within Marketing
• Sales Management or Revenue Marketing leadership positions
• You'll receive hands-on coaching in modern B2B sales techniques, account-based marketing, lead qualification frameworks, and commercial storytelling — skills that compound regardless of which career path you choose.

What's in It for You

• Competitive salary with bonus based on company performance.
• Flex budget or lease budget.
• Pension scheme and holiday allowance (25 days for a full-time contract).
• Laptop, internet, transportation, and phone allowance.
• Structured onboarding and ongoing coaching from experienced marketing and sales professionals.
• Real pipeline accountability and commercial exposure from day one — not busy work.
• A clear growth path with visibility across Marketing and Sales leadership.
• An entrepreneurial environment where ideas turn into execution fast.
• A modern and multicultural workplace with over 40 nationalities and ambitious, kind colleagues from around the world.

Our Culture

Working at Plat4mation revolves around working from your internal drive to make a difference for people — in combination with having fun. We always go the extra mile to deliver on what we promise. Joy is what connects us and what drives us to get the best out of ourselves. That's why we host several Fun4U activities each year, diverse hackathons, drinks, and inspiring knowledge sessions.

Your development is our number one priority. We strongly believe that personal development and ambitions are key to our company's success. That's why we coach you on the job and help you explore and develop your interpersonal skills.

About Plat4mation

Plat4mation is the largest pure-play ServiceNow Elite Partner based in EMEA, helping organizations make work flow through AI-driven transformation. We deliver advisory, implementation, and managed services across the ServiceNow AI platform, with expertise in workflow automation and AI capabilities that accelerate productivity, simplify complexity, and create measurable business impact.

Founded in 2013 and headquartered in Utrecht, the Netherlands, Plat4mation has grown to over 750 employees in 13 countries worldwide. We are proud to be recognized with multiple Global and EMEA ServiceNow Partner Awards. Learn more at www.plat4mation.com.

Interested?

Do you accept the challenge? Do you think you fit the profile described above and have we made you enthusiastic? Please send your CV and motivation letter to careers.us@plat4mation.com or apply directly by filling out the form below.