What are the responsibilities and job description for the Content & Social Media Strategy Intern position at Plasiv?
The Role
We're hiring a Content & Social Media Strategy Intern to help define how Plasiv shows up across the web, from our website and socials.
This is a hands-on strategy role. You'll partner directly with the founder and design team to develop content plans, write across formats, measure what's working, and translate a deeply technical product into clear, credible material for an engineering audience.
The goal is to educate and inform customers on Plasiv's way of working and value proposition.
Why This Matters
- We're tackling a $550B industry still running on Excel. The story is huge, and almost nobody is telling it.
- We are the world’s first end-to-end digital transformation software with the potential to save Billions of dollars across the manufacturing industry.
- Your work won't sit in a deck. We ship regularly, and what you write goes live - to the website, to LinkedIn, to prospects, to pilot partners at some of the world's largest electronics manufacturers.
- You'll see what early-stage looks like from the inside: voice, brand, and content systems built from scratch.
What You'll Do
- Build and own a strategic content calendar across the Plasiv website, blog, and social channels (starting with LinkedIn, then expanding).
- Turn technically complex topics into clear, digestible content for engineers and operations leaders.
- Use generative AI tools (Claude, ChatGPT, and others) to draft, iterate on, and scale content production without sacrificing voice or accuracy.
- Track content performance with analytics (GA4, LinkedIn analytics, etc.), spot gaps, and iterate. Bring data to every content decision.
- Develop and evolve Plasiv's product voice and tone in collaboration with the founder and designer.
- Use research, customer conversations, and small experiments to validate what's working and kill what isn't.
- Help build the foundations of content at Plasiv: lightweight style guides, taxonomy, content templates, and documentation that future teammates inherit.
- Partner across the team - engineering, design, and founder to keep content tied to what we're actually shipping.
What You Bring
- Strong writing instincts and the ability to distill complex, technical ideas into clean, useful content. Bonus if you've written about a technical or B2B topic before.
- Comfort using generative AI tools as a daily collaborator — you know how to prompt, edit, and where the tools fall short.
- Hands-on experience using analytics (GA4, LinkedIn, Substack, or similar) to identify gaps and shape content decisions.
- Working familiarity with HTML, content management systems (CMS), taxonomy, and basic UX principles, enough to publish, structure, and ship without help.
- Sharp communication: you can explain content tradeoffs to a CEO, a designer, and an engineer in the same meeting.
- An eye for quality and polish. You sweat the details - typography, headlines, micro-copy, image choice.
Bonus Points
- A portfolio, newsletter, blog, or social presence that shows how you think.
- Experience running a content experiment (A/B test, format pivot, channel test) and learning from it.
- Basic design chops - Figma, Canva, or willingness to learn.
- Familiarity with SEO fundamentals.
What We Offer
- Competitive intern compensation
- Real ownership - your work ships, gets read, and gets measured
- Exposure to a real go-to-market motion at an early-stage startup
Why You'll Love It Here
We're a small, friendly, fast-moving team. We run lean. We prioritize quality, meaningful innovation, and polish. We ground every decision in research and evidence. And we ship, so your work will have a real, immediate impact on real customers.
If you want to define what content looks like at a category-defining industrial AI company and do the best work while you're at it, this is the seat.
About Plasiv
Plasiv is the manufacturing intelligence platform for the electronics industry. We replace the disconnected spreadsheets, tribal knowledge, and reactive workflows that run today's factories with a single, AI-powered system. Founded in 2025 and based in San Jose, we're tackling a $550B industry that still runs on Excel. We're lean by design, and already working with some of the world's largest electronics manufacturers across the US, India, China, and Japan. Built by engineers, for engineers.