What are the responsibilities and job description for the Social Media Marketing Intern position at Planova Media?
Company Description Planova Media unites strategy, creativity, and local execution to deliver end-to-end marketing solutions for global and emerging brands in the U.S. market. The team designs experiential activations, product launches, pop-ups, creator and influencer campaigns, PR initiatives, content production, social commerce, and livestream operations. With a multicultural perspective and a strong network of creators, media partners, venues, and production resources, Planova helps brands build culturally relevant campaigns and memorable brand experiences. The company supports clients from initial concept through on-the-ground execution, enabling faster, clearer, and more confident market entry and expansion.
Role Description The Social Media Marketing Intern will support the planning, creation, and publishing of content across key social media platforms. This internship role is remote and focuses on assisting with daily content calendars, drafting posts, and monitoring channel performance. The intern will help engage online communities through comments, messages, and interactive content, and contribute ideas for campaigns aligned with brand goals. Additional responsibilities include basic performance reporting, competitor and trend research, and collaboration with the marketing team on digital initiatives.
Responsibilities
* Assist in creating content for LinkedIn, Instagram, TikTok, and Xiaohongshu (RED)
* Research social media trends, viral topics, and competitor strategies
* Help develop content calendars and campaign ideas
* Create basic graphics using Canva or other AI design tools
* Write captions and optimize hashtags
* Support short-form video production and editing
* Monitor social media performance and prepare simple reports
* Collaborate with the marketing team on client projects
* Explore and utilize AI tools (ChatGPT, Claude, Midjourney, Canva AI, etc.) to improve content creation
Qualifications
* Passion for social media and digital marketing
* Strong English writing skills (Chinese is a plus)
* Familiar with TikTok, Instagram, LinkedIn, and RED
* Experience with Canva or Adobe Creative Suite is a plus
* Basic video editing skills (CapCut, Premiere Pro, etc.) preferred
* Self-motivated, organized, and eager to learn
* Marketing, Communications, Business, or related majors preferred
Position Details
* Internship Type: Unpaid
* Location: Remote / Hybrid (Los Angeles preferred)
* Duration: 3–6 months
* Time Commitment: 10–20 hours per week