Regional Director of Operations

Job Summary: 

The Regional Director of Fitness Operations is responsible for the strategic leadership and operational success of 10-15 fitness clubs within a designated region. This role directly oversees and develops General Managers to ensure operational excellence, financial performance, and member satisfaction. The Regional Director drives accountability fosters a high-performance culture and ensures consistent execution of company standards across all locations. 

Key Responsibilities: 

Leadership & People Development 

• Directly lead, coach, and develop General Managers across 10-15 fitness clubs. 

• Recruit, train, and retain top leadership talent at the club level. 

• Provide ongoing mentorship, performance management, and accountability for all managers. 

• Build a strong leadership pipeline and ensure succession planning for key roles. 

• Foster a culture of teamwork, accountability, and a member-first mindset. 

Operational Excellence 

• Ensure all gyms meet or exceed company standards in cleanliness, safety, service, and maintenance. 

• Drive consistent execution of standard operating procedures, fitness programming, and service initiatives. 

• Conduct regular site visits and audits to assess performance and identify opportunities for improvement. 

• Ensure compliance with health, labor, and safety regulations across all clubs. 

Financial & Business Performance 

• Own regional P&L, ensuring achievement of revenue, EBITDA, and expense control goals. 

• Drive membership growth, personal training revenue, and ancillary sales through local execution. 

• Monitor KPIs (sales, retention, payroll, member satisfaction, and expenses) and implement corrective actions as needed. 

• Partner with Marketing and Community Outreach teams to expand brand presence and drive regional growth. 

Member Experience & Retention 

• Ensure all locations consistently deliver exceptional member experience. 

• Monitor and improve member satisfaction, retention, and Net Promoter Scores (NPS). 

• Work with General Managers to ensure clubs provide engaging fitness programming and maintain a welcoming atmosphere. 

• Address escalated member concerns professionally and effectively. 

Strategic Leadership 

• Translate corporate initiatives into actionable plans for the region. 

• Identify opportunities for operational improvements, market growth, and competitive advantage. 

• Provide field-level insights and feedback to senior leadership. 

• Lead clubs through change, ensuring effective communication and execution across the region. 

Additional Responsibilities 

• Provide back-up coverage and operational support for staff when necessary. 

• Lead by example in all aspects of operations, demonstrating integrity, professionalism, and a deep commitment to NFP’s Core Values: Accountable, Driven, Passionate, Ambitious. 

• Participate in company-wide initiatives, meetings, and trainings as required. 

• Other duties as assigned. 

Job Requirements: 

• 7–10 years of progressive multi-unit leadership experience, preferably in the fitness, health club, or hospitality industry. 

• Proven success directly overseeing 20 locations with measurable results in growth, retention, and operational improvements. 

• Strong financial acumen and experience managing P&Ls, budgets, and performance metrics. 

• Exceptional leadership, communication, and organizational skills. 

• Ability to travel extensively across the assigned region. 

• Must exemplify NFP’s Misson and Core Values daily.