Demo

District Manager

Planet Fitness
Albuquerque, NM Full Time
POSTED ON 12/27/2025
AVAILABLE BEFORE 2/26/2026

Position: District Manager

Reports to: Regional Director

Department: Field Operations

Job Overview:

IGNITE Fitness Holdings is a leading private-equity-backed franchisee of Planet Fitness, representing 130 locations across 6 US States and 3 Canadian Provinces. We are seeking candidates for the role of District Manager. This individual will serve as the leader responsible for driving district sales and profit plans to budget through successful leadership, strategic organizational plans, customer service, and outstanding execution of all field operations and strategies consistently across a group of Planet Fitness locations. The business is growing rapidly with strong market penetration, new locations opening and potential acquisitions. The position will report to the Regional Director.

What you Will Do:

  • Analyze and manage financial results to ensure maximum profits while balancing member and team satisfaction
  • Monitor progress towards the district goals and assign employees to meet those objectives
  • Perform routine club visits to evaluate performance, complete standardized assessments, and review checklists to uphold brand standards and operational excellence
  • Exercise good judgment and decision-making pertaining to all employee relations and personnel actions in order to develop attitudes of enthusiasm and professionalism to foster a T.E.A.M. environment.
  • Identify and execute hiring, terminations, promotions, performance management and other employee status changes
  • Ensure clubs are open during correct hours and staffed appropriately
  • Identify and execute hiring, terminations, promotions, performance management and other employee status changes
  • Demonstrate strong leadership, communication, and motivational skills
  • Display a strong commitment to customer service and the Planet Fitness culture.
  • Provide the highest quality of customer service, including monitoring member interactions to ensure training and coaching needs are met
  • Interview and select candidates for open positions
  • Conduct GM Performance Reviews on an annual basis
  • Manage the payroll budget each month for the district
  • Utilize reporting and merchandising strategy to increase YOY retail sales
  • Partner with Club Managers and Field Marketing and Corporate Sales to develop and execute lead generation strategies for corporate partnerships, driving monthly revenue and sustaining long-term EFT growth
  • Drive a consistent pipeline of high-impact, revenue-generating field marketing events across the district, aligning efforts with club goals and community engagement strategies
  • Coordinate with Operations Excellence Department to audit and follow up on employee training progress
  • Manage multiple projects and priorities at one time
  • Effectively partner and collaborate with all cross functional areas and departments
  • Manage budgets and outperform key performance indicators and P&L expectations to achieve business objectives
  • Leverage maintenance reporting tools and coordinate with corporate partners and the Facilities Team to ensure timely resolution of issues, maintaining high club standards and delivering exceptional member experience
  • Travel to all clubs located in respective district. May require overnight stays.
  • Spend approximately 80% of work time in clubs and 20% in office
  • Be adaptable to a changing work environment
  • Maintain in-depth understanding of all federal, state, and local sanitary, safety, and health standards, and all procedures and protocols to comply with the law

 

What Describes You:

  • You value Teamwork, Excellence, Accountability, and being Member-Focused
  • You have a passion for health and fitness, and you believe in no judgment
  • Reside in the market you are managing
  • Possess a “clean” driving record
  • You understand working weekend shifts is expected at times depending on staffing, performance, and other business needs
  • You are seeking a career path more than a job
  • You are an initiative-taker who thrives in a demanding environment, and you are eager to make your impact on a rapidly growing organization
  • You have strong oral and written communication skills with an innate attention to detail
  • You are organized and you can prioritize multiple tasks, pivot on the fly, and get stuff done

 

Additional Notes:

  • Travel: You will travel to all clubs located in respective district. May require overnight stays. Occasionally, you may be asked to assist other locations or regions based on business needs as well assisting in local community events that may be offsite.
  • Physical Requirements: Ability to talk and hear, sit, stand, and use their hands and fingers to handle or feel. Required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee must frequently lift and move up to 50 pounds and occasionally lift and move objects up to 75 pounds.
  • Direct Reports: This position has direct supervisory responsibilities of multiple club team members including (depending on staffing levels by club) an assistant manager, a front desk lead, and front desk associates
  • Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

 

Perks & Benefits

  • Competitive Salary & 401K plan
  • Employee-Linked Incentive Program
  • Company contribution towards health benefits including Medical, Dental, Vision, LTD, STD and Illness
  • Paid Time Off benefits
  • Free Black Card membership and fun exercise incentives

 

Qualifications:

What You Have Done:

  • At least 3 years of experience serving in a general manager role in a multi-unit retail environment with progressively responsible retail experience is preferred
  • Proven experience managing and developing productive management teams through exceptional leadership and effective coaching skills
  • Must possess excellent business acumen, forecasting, strategic ability and management skills
  • Must have a proven track record of achieving business results
  • Should possess strong negotiation, influential, and organizational skills
  • Is a creative thinker with strategic vision and strong initiative
  • Demonstrates experience in managing a budget for multi-unit retail locations
  • Must have demonstrated success providing 5-star customer service
  • Proficient in implementing and enforcing policies & procedures
  • Bachelor's Degree (B.S) in marketing, sales, management or a similar discipline from a four-year university or equivalent experience is preferred
  • A proven track record of strong performance in driving performance and key field operations metrics
  • Proficient in Excel, PowerPoint, Word, and other MS Office applications
  • Demonstrated experience in successful rollout and implementation of area-wide retail location presentations, sales, operating discipline, and communications initiatives
  • Outstanding leadership skills. Inspiring interpersonal effectiveness to lead a team, train talent and effect change. Track record of building talent. Able to balance the need of delivering creative experience, and a profitable result
  • Ability to manage the overall operations of multiple retail locations independently
  • Experience analyzing financial reports in a complex, fast-paced multi-unit environment

Salary.com Estimation for District Manager in Albuquerque, NM
$101,959 to $143,662
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