Demo

Director, Field Operations - Southeast US Region

Planet Fitness
Based Southeast US Region, FL Full Time
POSTED ON 4/24/2026
AVAILABLE BEFORE 4/24/2027

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain.  90% of Planet Fitness stores are owned and operated by independent franchisees.

 

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

 

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

 

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

The Director, Field Operations is a multi-region role that will lead up to 6 regions by modeling the values and supporting the culture of Planet Fitness.  Key responsibilities include driving financial results, talent management, strategic leadership, operations management and promoting an exceptional member experience through impactful leadership.

 

The ideal candidate should currently reside in Florida as this role will cover clubs in the Southeast US Region. 

Responsibilities

The Leader

  • Demonstrate effective time management through quarterly calendar planning that is inclusive of field visits and strategic planning opportunities with the Club Support Center network.
  • Build strong relationships across all functions within the Club Support Center to collaboratively leverage their support for the Corporate Clubs. Be the voice of the clubs.
  • Have excellent interpersonal skills with an engaging, motivational style that is centered on coaching and team building.
  • Adapt communication style to all levels within the organization. Be clear and concise.
  • Invest in your self-development through a structured development plan.
  • Be an effective role model of the Planet Fitness culture and core values:  Integrity, Transparency, Passion, Respect, Excellence, While Having Fun.
  • Be an advocate for change initiatives to the field.

 

The People

  • Foster a culture of learning and development.
  • Empower others to do their best work. Find opportunities to reward and recognize at all levels.
  • Identify leadership competency gaps and work collaboratively with Operations and HR on targeted training opportunities.
  • Collaborate with HR on a comprehensive talent management program that includes the identification of key talent, succession planning, and structured development plans that support career growth.
  • Promote a high-performance culture by setting clear expectations, coaching to the expectation and provide constructive feedback, inclusive of performance evaluations.
  • Conduct individual weekly calls with Regional Managers to support the business and promote their personal development.

 

The Business

  • Collaborate with Corporate Clubs leaders in developing and communicating a strategic vision that enhances Corporate Club priorities and supports company goals. 
  • Drive financial results, region to region, using key performance indicators as a tool to optimize performance and profitability. Work closely with region/club leadership to develop business acumen.
  • Join forces with Marketing on plans to drive net member growth, including local marketing efforts.
  • Seek continual improvement of programs, policies and processes that impact the club.
  • Collaborate with Finance, Construction and Facilities on capital expenditures needed to uphold brand standards of excellence. Oversee EMS.
  • Inspire Regional Managers and Club Managers to be focused on optimizing day-to-day operations through their Team Members.
  • Be proficient in all operations procedures and PF programs; including ABC, FRM, JobVite, DataTrak, PFU and CPR.

Qualifications

  • Willing and able to travel approximately 100% of the time. Some evenings and weekends are required
    • Currently reside near a major airport

    • Valid driver’s license

    • Clean driving record

  • Bachelor's Degree in Business, Retail Management, or related field, preferred
  • 5-10 years of multi territory retail operations management experience
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
  • Strong business acumen with P&L responsibility; proven track record of success
  • Experience implementing continuous operational enhancements
  • Drives change initiatives with an aptitude to learn on the fly
  • Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
  • Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executives
  • Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
  • Creative, progressive, thought leadership with the ability to influence at all levels of the organization
  • Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
  • Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity
  • Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills
  • Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
  • Cooperative team player with an upbeat, positive, “can-do” attitude!

Perks

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

 

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.

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Salary.com Estimation for Director, Field Operations - Southeast US Region in Based Southeast US Region, FL
$126,297 to $157,469
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