What are the responsibilities and job description for the Product Lead - Growth position at Plaid?
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on plaid.com to their journey across onboarding, activation, adoption, and long-term success. Within CGX, the Growth team drives Plaid’s multi-channel growth strategy across self-serve, SMB, enterprise, and partnership motions. We focus on optimizing every step of the funnel, building scalable growth systems, and ensuring Plaid is enterprise-ready from day one. We also own the foundational systems that power customer onboarding, compliance, risk evaluation, and lifecycle state management—critical infrastructure that ensures Plaid can scale reliably and safely.
As Product Lead - Growth, you will oversee one of Plaid’s highest-breadth portfolios. You’ll lead PMs across Growth, Web, and Customer Foundations, setting strategy for funnel optimization, down-market acquisition, enterprise enablement, and the customer lifecycle model. You will partner deeply with Engineering, Design, BI/DS, Marketing, Sales, and Partnerships to shape growth motions across all GTM channels. You will also support key enterprise and partnership deals, identifying product opportunities and clarifying deal mechanics. This role is ideal for a seasoned B2B growth leader who is highly data-oriented, and energized by solving complex problems across multiple surfaces with the mission of driving efficient growth.
Responsibilities
The target base salary for this position ranges from $226,800/year to $400,000/year in Zone 1. The target base salary will vary based on the job's location.
Our Geographic Zones Are As Follows
Zone 1 - New York City and San Francisco Bay Area
Zone 2 - Los Angeles, Seattle, Washington D.C.
Zone 3 - Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego
Zone 4 - Raleigh-Durham and all other US cities
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected] .
Please review our Candidate Privacy Notice here .
The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on plaid.com to their journey across onboarding, activation, adoption, and long-term success. Within CGX, the Growth team drives Plaid’s multi-channel growth strategy across self-serve, SMB, enterprise, and partnership motions. We focus on optimizing every step of the funnel, building scalable growth systems, and ensuring Plaid is enterprise-ready from day one. We also own the foundational systems that power customer onboarding, compliance, risk evaluation, and lifecycle state management—critical infrastructure that ensures Plaid can scale reliably and safely.
As Product Lead - Growth, you will oversee one of Plaid’s highest-breadth portfolios. You’ll lead PMs across Growth, Web, and Customer Foundations, setting strategy for funnel optimization, down-market acquisition, enterprise enablement, and the customer lifecycle model. You will partner deeply with Engineering, Design, BI/DS, Marketing, Sales, and Partnerships to shape growth motions across all GTM channels. You will also support key enterprise and partnership deals, identifying product opportunities and clarifying deal mechanics. This role is ideal for a seasoned B2B growth leader who is highly data-oriented, and energized by solving complex problems across multiple surfaces with the mission of driving efficient growth.
Responsibilities
- Lead PMs across Growth, Web, and Customer Foundations.
- Define the end-to-end growth strategy across website, PLG, SMB, enterprise, and partnerships.
- Own core funnel performance: traffic → MQL → onboarding → activation.
- Drive scalable SMB and long-tail customer acquisition motions.
- Partner with Sales and Partnerships to support large enterprise deals, identify product gaps, and shape deal mechanics.
- Oversee onboarding risk engine and customer compliance workflows.
- Build and operationalize Plaid’s Customer Lifecycle Model (CLM) to ensure clean customer state and entitlement logic.
- Use data to identify funnel opportunities, segment users, validate hypotheses, and drive experimentation.
- Make resource allocation and prioritization decisions across a high-breadth portfolio.
- Communicate strategy, tradeoffs, and insights to Executive, GTM, and Engineering leadership
- 8-10 years of product management experience, including 2 years managing PMs.
- Demonstrated success leading PLG or B2B growth at scale.
- Strong analytical and funnel optimization skills; comfort with data modeling and experimentation.
- Deep experience partnering with GTM teams (Sales, Partnerships, Marketing).
- Experience supporting enterprise deals or partnership motions.
- Demonstrated ability to operate across multiple domains: growth, risk, compliance, onboarding, internal systems.
- Excellent communication and cross-functional leadership skills
- Nice-to-haves: Experience in fintech, onboarding, risk, or compliance workflows
- Background in API-first or platform businesses
The target base salary for this position ranges from $226,800/year to $400,000/year in Zone 1. The target base salary will vary based on the job's location.
Our Geographic Zones Are As Follows
Zone 1 - New York City and San Francisco Bay Area
Zone 2 - Los Angeles, Seattle, Washington D.C.
Zone 3 - Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego
Zone 4 - Raleigh-Durham and all other US cities
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected] .
Please review our Candidate Privacy Notice here .
Salary : $226,800 - $400,000