Associate Manager, Consumer Insights

Job Description

We are seeking a strategic thinker with a growth mindset to join our team as an Associate Manager, Consumer Insights. In this role, you will support the development of consumer learning plans, distilling business questions into actionable research recommendations. Your insights will enable our brand strategy and help bring innovative ideas to market. This is an individual contributor role, offering the opportunity to collaborate with a diverse range of teams and make a significant impact on our business.

Responsibilities

• Support the innovation phase by developing consumer learning plans and providing research recommendations.
• Manage vendor relationships and collaborate with external suppliers for consumer insights and growth strategies.
• Lead competitive and market intelligence efforts, utilizing syndicated sales data sources as needed.
• Leverage syndicated data and research platforms to tailor learning plans to business needs.
• Create compelling presentations to showcase insights and innovation stories, presenting to various stakeholders.
• Collaborate with cross-functional teams, including franchise organizations and leadership, to align on strategies.
• Stay updated on competitive analysis techniques and industry trends to enhance our market position.
• Demonstrate strong interpersonal skills and effective collaboration within a matrixed organization.
• Manage multiple projects simultaneously, ensuring timely delivery in a fast-paced environment.
  
  

Qualifications

Required Qualifications:

• You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
• Bachelor's Degree with a minimum of 5 years of consumer insights experience, preferably in CPG or QSR.
• 2 years of experience working with syndicated sales data sources and analyzing syndicated data.
• Familiarity with DIY research tools such as Qualtrics, Zappi, or Suzy is essential.
• Solid understanding of research principles, questionnaire design, and basic analytical skills.
• Ability to synthesize research findings into clear, fact-based narratives for internal and external stakeholders.
• Strong collaboration and interpersonal skills, with the ability to work effectively in a matrixed organization.
• Process-oriented with excellent project management skills, able to handle multiple projects simultaneously.
• Detail-oriented, self-motivated, and able to work independently with minimal supervision.
• Leadership qualities, including resourcefulness, data-driven decision-making, and the ability to influence teams.
• Alignment with Pizza Hut's culture values and a commitment to building inclusive working relationships.
  
  

Preferred Qualifications:

• Familiarity with competitive or category analysis techniques.
• Experience leveraging Circana specific syndicated sales data.
• Experience crafting executive-ready presentations and translating complex data into narratives.
• Curiosity, creativity, and a demonstrated passion for consumer behavior.
• Based in or willing to relocate to the DFW area.
  
  

Salary Range: $99,200 to $105,030 annually bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.