What are the responsibilities and job description for the Digital Media Analyst position at PIXEL & PLUME?
About Pixel & Plume
At Pixel & Plume, we believe elevated creative and media strategy belong at the same table and when they’re working in sync, brands show up stronger. We’re a full-service creative and media agency built for brands that run loyalty programs — casinos, hospitality groups, and retailers sitting on first-party data they’re not fully using. Most agencies treat that data as a mailing list; we treat it as the foundation of an entire media strategy, activating it across every paid channel with creative and media under one roof. The result: work measured in visits and revenue, not clicks — outcomes, not outputs.
As a new and fast-growing agency, we’re building a nimble, collaborative team that delivers results with intention. Inspired by the design-forward, human-centered aesthetic you’ll find at Pixel & Plume, we bring a refined point of view and a deep respect for the craft of media.
About the Role
We’re looking for a Digital Media Analyst to support our Digital Media Strategists across day-to-day ad operations from campaign setup and trafficking to tagging, measurement, and billing. This is a hands-on, detail-driven role suited to someone early in their digital media career who wants to build a strong operational foundation across platforms (DSPs, Google, Meta, and beyond) while learning directly from senior strategists.
You’ll be the operational backbone that keeps campaigns launching accurately, tracking cleanly, and billing correctly a role with real ownership and a clear growth path toward a Strategist seat as your platform expertise deepens.
What You’ll Do
- Build and traffic campaigns across DSPs, Google Ads, Meta, and other media platforms per strategist direction
- Manage tagging and pixel implementation, and QA campaign setups for accuracy prior to and during launch
- Support data collection, measurement, and reporting across platforms
- Help build and maintain client first-party audience segments, retargeting lists, and lookalike models across platforms, under strategist direction
- Assist with monthly billing and reconciliation between platform spend and client invoicing
- Troubleshoot delivery, tracking, or discrepancy issues, escalating to Strategists as needed
- Maintain organized documentation of campaign specs, flowcharts, and tagging requirements
- Partner closely with our Digital Media Strategists to support planning, execution, and optimization
- Coordinate with internal partners and creative teams to keep creative assets aligned with the media plan and trafficked correctly
- Stay current on platform updates, new ad formats, and measurement best practices
What We’re Looking For
- 0–3 years of experience in digital ad operations, media trafficking, or a related role (internships count)
- Working familiarity with at least one major platform (a DSP, Google Ads, or Meta Ads Manager)
- Exposure to tagging/pixel implementation and campaign QA is a plus
- Comfortable working with numbers — billing, reconciliation, and basic reporting
- Curiosity about audience segmentation and CRM data, hands-on experience is a plus
- Highly organized with meticulous attention to detail
- Clear communicator who flags issues early and asks good questions
- Interest in performance marketing and measurement, exposure to A/B testing or conversion tracking is a bonus
- Familiarity with Google Tag Manager and/or Google Analytics is a plus
- Eager to learn, take direction, and grow into a strategist role over time
- Must be Minneapolis-based (in office 3 days per week)
Why Pixel & Plume?
We’re small by design & intentional about everything we do including the people we hire, you’ll have a seat at the table, a say in how things evolve, and the chance to shape something meaningful from the ground up. We value clarity, creativity, and craft and we’re looking for someone who’s energized by the same.