Social Media Marketing Specialist

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market.

Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in 2025.

Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us.

The Social Marketing Specialist works with the marketing team to lead our social media programs. The person in this role delivers all aspects of social media, including social strategy, social posts, community management, reporting, and digital asset management.

This role is tightly coordinated with all aspects of Pivotal marketing, including events, PR, growth marketing, and product marketing, and involves a strong balance of planning and execution, requires both creativity and analytics, and is driven by performance and ROI. In addition to the internal team, this role also works closely with our agency partner and content providers.

Roles and Responsibilities

Social Media

• Set social marketing strategy and goals by customer segment — personal aircraft, public safety, and defense — based on input from stakeholders on the sales and leadership teams
• Manage daily social marketing activities in partnership with our marketing agency:
• 1. Draft and maintain the content calendar
• 2. Write copy and select images and videos for posts
• 3. Determine optimal posting schedule for each social platform
• 4. Drive the approval process and post content on schedule
• 5. Engage with each social community to support our sales and marketing goals
• 6. Capture and interpret metrics; show continuous improvement
• Coordinate brand messaging and stories with marketing team members

Influencer Program

• Define strategy and build stakeholder support for the social influencer program
• Identify candidate influencers
• Reach out to candidate influencers directly and through our marketing partner
• Manage influencer selection, contracting, and program execution
• Measure performance; based on learning, adjust program strategy

Content creation and image capture

• Contribute to Pivotal overall content strategy and execution
• Work closely with the event team to capture photos and videos
• Produce and edit in-house content; manage and edit third-party content
• Support website copywriting and asset selection
• Support the Growth Marketing Manager their production of high-end video

Digital asset management

• Manage the Canto digital asset management platform
• Keep raw and approved assets up to date and accessible
• Provide self-serve access to brand assets; provide support to colleagues

Digital marketing tools

• Develop and maintain HubSpot literacy to drive social and campaign programs
• Use Jira to manage projects, deliverables, and schedules
• Use Adobe Creative Suite to prepare content for distribution

Additional responsibilities

• Follow up on website messages received from info@pivotal.aero and news@pivotal.aero; track content and volume
• Travel for events or customer activities
• New initiatives will create opportunities for learning and growth

Qualifications

• At least two years of social marketing experience, preferably in B2C and B2B markets
• Bachelor's degree and coursework in relevant disciplines
• Solid understanding of owned, earned, and paid marketing channels
• Personal engagement with social media at a personal level
• Creative talent for storytelling
• Strong analytical and modeling skills
• Effective verbal and written communication skills

Attributes to Core Values

• Demonstrates a proactive safety mindset by embedding safety into daily operations
• Identifies and mitigates risks through assessments and training
• Encourages open dialogue on safety concerns
• Continuously improves protocols to ensure a safe work environment
• Puts customers at the center of every action by deeply understanding their challenges
• Delivers exceptional value and strives to exceed expectations to support customer success
• Actively seeks and values diverse stakeholder perspectives
• Builds cross-functional relationships and trust with empathetic, fact-based communication
• Commits to shared decisions for the greater good
• Drives results with clarity and purpose by focusing on what matters most
• Adapts to change, takes initiative, and owns outcomes
• Aligns actions with a clear understanding of success at every level
• Navigates ambiguity with resilience and bold thinking; challenges the status quo
• Combines innovative ideas with best practices to overcome obstacles and drive progress
• Fosters a high-performance culture grounded in respect, professionalism, and support
• Balances high expectations with a healthy, collaborative environment and being a trusted, dependable teammate

Applicants must be eligible for employment in the United States and willing to work onsite at our HQ office in Palo Alto, CA.

Pivotal offers a comprehensive benefits package, including medical, dental, vision, and 401k plans.

Pivotal is an Equal Opportunity Employer. Pivotal does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.