Direct Marketing Associate (FT Intern)

Join the Campaigns & Platforms team within the Steelers Marketing Department! This position offers recent college graduates a unique 2-year program to gain valuable experience in Marketing by directly contributing to the development, execution, and optimization of email marketing and other direct marketing strategies. You'll play a pivotal role in creating and maintaining fan relationships while supporting the overarching goals of each business line within the organization.

• This is a 9-5, hourly, onsite 2-year program for recent college graduates (internship).
  
  

Duties & Responsibilities

• Responsible for email campaigns from start to finish, including campaign planning, content creation, building, testing and deployment
• Develop and maintain email marketing calendars and schedules
• Ensure external fan communications are thoroughly analyzed to establish goals, and proofed for accuracy prior to deployment
• Collaborate with cross-functional teams to ensure email campaigns are integrated with other marketing efforts
• Utilize SMS and/or marketing automation platforms to support multichannel engagement strategies
• Work closely with the Data & Analytics team to measure and interpret campaign performance
• Assist the Direct Marketing Specialist in day-to-day tasks
• Apply email marketing best practices and contribute new, creative ideas to enhance channel performance
• Aim to consistently improve deliverability and grow KPIs (opens, clicks, conversions) by testing and measuring performance
• Actively participate in organizational learning opportunities and gain a comprehensive understanding of the Pittsburgh Steelers
• Demonstrate flexibility by taking on responsibilities outside the defined role to support team and organizational success.
  
  

Education

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Sports Management, etc.
• Degree earned within the last year
  
  

Experience And Skills

• Basic understanding of HTML coding and email marketing
• Marketing campaign strategy
• Excellent organizational and prioritization skills in a fast-paced environment
• Copywriting (including email subject lines, SMS copy)
• Project Management Software
• Proficiency in Microsoft Programs (Excel, Word, Outlook)
• Sports industry and/or retail knowledge a plus
• Adobe Photoshop and Dreamweaver knowledge a plus
  
  

The Key To Success In This Role

• Excellent communication skills
• Exceptional work ethic and strong attention to detail
• Eagerness to learn and seek opportunities
• Reliable team member with a team-centric attitude and A creative mind
  
  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.