What are the responsibilities and job description for the Performance Marketing and Digital Media Manager position at Piping Rock?
We are seeking a highly analytical, results-driven Performance Marketing & Digital Media Manager to lead paid media across our e-commerce portfolio. This role will manage a multimillion-dollar advertising budget and drive growth, new customer acquisition, and performance across multiple direct-to-consumer brand websites.
You will oversee execution across search, shopping, social, and emerging platforms while continuously identifying new opportunities for scale through testing and optimization.
Responsibilities:
- Manage digital advertising across 7 ecommerce websites spanning multiple Piping Rock brands including Piping Rock, NeoCell, Natural Vitality, Renew Life, and Nature’s Truth
- Own and optimize a multi-million dollar paid media budget with clear accountability for ROAS, CAC, and new customer acquisition
- Lead performance marketing across Google, Microsoft, Meta, TikTok, and Shopify ecosystems
- Execute and optimize campaigns daily, including budget pacing, bid adjustments, creative testing, audience segmentation, and performance tracking
- Develop and scale acquisition-focused campaigns to drive new customer growth
- Continuously test new strategies, creatives, audiences, and landing experiences to improve performance
- Evaluate and expand into new advertising platforms and channels
- Build and maintain reporting frameworks; deliver clear, actionable performance insights to leadership
- Partner cross-functionally with creative, ecommerce, and analytics teams to improve conversion and overall funnel performance
Qualifications:
- 5 years of experience in performance marketing, paid media, or ecommerce advertising
- Proven experience managing large-scale digital ad budgets ($1M annually)
- Hands-on expertise across:
- Google Ads (Search, Shopping, Performance Max)
- Microsoft Ads
- Meta (Facebook/Instagram)
- TikTok Ads
- Shopify ecosystem (feeds, integrations, attribution basics)
- Strong understanding of ROAS optimization, CAC targets, and new customer acquisition strategies
- Deep analytical skillset with ability to translate data into actionable insights
- Experience with A/B testing frameworks and incrementality mindset
- Advanced proficiency in Excel
- Ability to manage complexity across multiple brands and campaigns simultaneously
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.
We are a drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Piping Rock Health Products, Inc is an Equal Opportunity Employer.
Salary : $95,000 - $120,000