What are the responsibilities and job description for the Assistant Brand Manager position at Piping Rock?
The Assistant Brand Manager will own pricing, product set-up, and reporting and analytics across eCommerce and DTC platforms, and will brief creative teams on packaging and digital assets to support new launches and ongoing platform content. This role blends operations, analytics, and cross-functional leadership to drive growth and profitability across the brand portfolio.
The Assistant Brand Manager will be at the forefront of the future of health and wellness while helping drive eCommerce and DTC growth across four of our most dynamic brands — Nature’s Truth, Vitafusion, Fiber Well, and L’il Critters. This role offers the opportunity to work in a fast-paced, entrepreneurial environment where innovation, ownership, and collaboration are key.
Responsibilities:
- Own pricing strategy and execution across eCommerce and DTC platforms (e.g. Amazon, brand.com, Walmart.com) for Nature’s Truth, Vitafusion, Fiber Well, and L’il Critters
- Manage new item and product set-up across eComm and DTC platforms, ensuring accurate content, pricing, and SKU data
- Develop and deliver regular reporting and analytics on eComm/DTC sales performance, pricing, and platform trends using Stackline and other platform-specific data
- Partner cross-functionally with our marketplaces team, insights, creative, regulatory, and operations teams to ensure smooth execution of eComm/DTC pricing and product set-up initiatives
- Brief creative teams on packaging and digital asset needs for new item launches and ongoing platform content, ensuring assets align with brand guidelines and are ready in time for launch
- Build and maintain pricing and cost of goods spreadsheets; analyze margins, promotional impact, and profitability by platform
- Monitor competitive pricing, content, and merchandising across eComm/DTC platforms and identify opportunities
- Support monthly sales forecasting and inventory planning to ensure proper in-stock levels across eComm/DTC channels
- Review promotional programs to ensure alignment with financial objectives
- All other duties as assigned
Qualifications:
- Bachelor's degree or equivalent experience required
- 2 Years in Marketing or eCommerce (CPG, OTC, Cosmetics, Vitamins) or relevant experience preferred
- Strong project management skills and communication skills (written, verbal, presentation, and interpersonal)
- Previous experience with consumer marketing research tools (Nielsen, IRI, and Stackline preferred)
- Experience with eCommerce/DTC platforms (e.g. Amazon, Walmart.com, Shopify) and product content management systems preferred but not a requirement
- Ability to understand how to identify/interpret trends
- Problem solving/solution-oriented mindset
- Advanced Excel and PowerPoint skills is a must
- Occasionally willing to travel to trade shows, sales meetings and/or retailer presentations
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.
We are a drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Piping Rock Health Products, INC is an Equal Opportunity Employer.
Salary : $65,000 - $80,000