Creative Writer

We are seeking a results-driven Creative Direct Response Copywriter with a passion for health, wellness, and nutrition. In this role, you will combine the art of persuasive sales copy with a strong understanding of dietary supplements, wellness trends, and consumer psychology. Your primary goal is to craft exciting short- and long-form content that grabs attention, drives immediate action, and inspires trust—across advertising channels, eCommerce platforms, sales pages, websites, social, print, and email. This position requires not only mastery of direct response principles—attention, persuasion, conversion—but also the ability to translate complex scientific information into clear, compelling, consumer-friendly language.

Responsibilities:

• Write high-performing direct response copy that sells to cold and warm traffic, persuades prospects, and converts them into loyal customers.

• Develop copy for ads, product pages, websites, sales funnels, email campaigns, print collateral, and social media.

• Produce multiple versions of copy for A/B testing and analyze performance data to optimize messaging and maximize conversions.

• Research and interpret health and wellness topics, translating complex nutritional science into accessible, accurate, and persuasive copy.

• Collaborate with the Creative, Product Development, and Regulatory teams to ensure content aligns with brand strategy, scientific accuracy, and compliance standards.

• Provide strategic input to design and digital teams to ensure copy and visuals work seamlessly together.

• Edit and proofread content to maintain clarity, consistency, and quality across all platforms.

• Stay informed on industry trends, health research, consumer behavior, and regulatory guidelines to keep messaging fresh and relevant.

• Manage multiple projects simultaneously under tight deadlines while delivering impactful, sales-focused copy.

• Additional duties as assigned

Qualifications:

• Proven direct response copywriting experience (ads, landing pages, product pages, sales funnels, emails, etc.) with a portfolio showcasing content that grabs attention, persuades, and converts.

• Strong understanding of nutrition, supplementation, and wellness trends; ability to distill complex health concepts into clear, engaging copy.

• Knowledge of regulatory guidelines and requirements for supplement marketing and health claims.

• Bachelor’s degree in Marketing, Communications, Journalism, Nutrition, or related field preferred.

• High-output, results-driven, and strategic thinker who understands the customer journey.

• Skilled at A/B testing, data analysis, and message optimization.

• Excellent writing, editing, and proofreading skills with meticulous attention to detail.

• Familiarity with SEO best practices and natural keyword integration.

• Strong collaboration and communication skills; able to explain creative rationale, accept feedback, and advocate for copy direction.

• Self-starter who thrives in a fast-paced, deadline-driven environment.

• Passion for health, wellness, and nutrition.

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 7 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC. is an Equal Opportunity Employer.