Digital Marketing Specialist

About Piper Communications

Piper Communications is a results-driven public relations firm specializing in advanced energy and technology. Our unique approach enables Piper Communications to deliver efficient and effective solutions for our clients.

We are a SBA-certified Woman-Owned Small Business and U.S. Department of Energy’s Mentor Protégé-Program graduate. Our office is located in downtown Knoxville, Tennessee, and we serve clients worldwide.

Position Overview

The position is responsible for developing and executing strategic digital marketing and social media campaigns that increase client visibility, grow audience engagement and support overall communications goals. This role requires a strong understanding of social media strategy, content creation, trend forecasting, video editing and production, paid advertising, data analytics, project management and team coordination.

The ideal candidate is creative, strategic and highly organized, with a passion for identifying emerging trends, crafting compelling content, leading project teams and using performance metrics to refine campaigns and drive measurable results across multiple platforms.

Key Responsibilities

• Develop and implement social media and digital marketing strategies that build client awareness, strengthen audience engagement and support campaign goals.
• Manage digital marketing projects from strategy through execution, including timelines, deliverables, production, assignments, approvals and reporting.
• Lead and coordinate project teams to ensure campaigns are completed on time, on brand and aligned with client goals.
• Create, manage and optimize content across Facebook, Instagram, X, LinkedIn and TikTok
• Plan and execute social media campaigns, including organic and paid strategies.
• Monitor digital and social media trends, platform updates, audience behaviors and emerging content formats to identify new opportunities for brand storytelling and engagement.
• Produce, edit and optimize short-form video content for social media platforms, ensuring content is engaging, platform-appropriate and aligned with brand messaging.
• Write and edit social media copy, captions, campaign messaging and content calendars that reflect the client’s voice and connect with target audiences.
• Create graphics and presentations using Canva or Adobe
• Develop paid advertising strategies across social media platforms, including campaign planning, audience targeting, budget recommendations, creative direction, optimization and reporting.
• Track, analyze and report on campaign performance using key metrics, including reach, impressions, engagement, click-through rates, conversions, audience growth and paid ad performance.
• Use data analytics and campaign insights to make strategic recommendations, improve content performance and refine future digital marketing efforts.
• Collaborate with internal teams and clients to align digital campaigns with broader communications, marketing and brand objectives.
• Manage social media calendars, scheduling tools and workflows to ensure timely, consistent and effective content delivery.

Qualifications

• Bachelor’s degree in marketing, communications, public relations or a related field preferred.
• Experience managing social media platforms and digital marketing campaigns for brands, organizations or clients.
• Experience managing projects, coordinating timelines and leading cross-functional teams.
• Strong understanding of Facebook, Instagram, X/Twitter, LinkedIn and TikTok, including best practices, content formats, audience behaviors and advertising capabilities.
• Experience producing and editing video content for social media platforms.
• Knowledge of paid social media advertising strategy, audience targeting, campaign optimization and performance reporting.
• Strong writing, editing and storytelling skills with the ability to adapt messaging across platforms and audiences.
• Experience with analytics tools and the ability to interpret data, identify trends and translate insights into actionable recommendations.
• Highly organized with the ability to manage multiple campaigns, project teams, deadlines and priorities at once.
• Creative thinker with strong attention to detail and a proactive approach to identifying opportunities.
• Passion for social media strategy, trend forecasting, digital storytelling and using data to drive brand awareness and engagement.
• Experience with Sprout Social for social media scheduling, project management and reporting platforms.
• Experience with Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager or other paid media platforms.
• Basic graphic design skills or experience working with creative tools such as Canva, Adobe Creative Cloud or similar platforms.
• Experience supporting integrated marketing, public relations or communications campaigns.
• Understanding of SEO, email marketing, website content strategy or broader digital marketing tactics is a plus.

Compensation:

Based on experience

Benefits:

Piper Communications offers a generous PTO policy, Simple IRA with employer match after 12 months employment, paid parking and health insurance to full time employees. Piper Communications also offers a flexible work environment with the option for employees to work from home and in the office.

Piper Communications is an equal opportunity employer.