Social Media Manager

Location: In-Person

Hours: 32–40 hrs/week — Flexible hours (8:00 AM–8:00 PM) — Flexible days

About Pipe and Row

Pipe and Row is a vibrant, busy clothing boutique with a loyal community and a big personality. We curate fashion that speaks to our customers, and we need someone who can bring that same energy to our social media presence. If you've ever walked into our boutique and felt the vibe instantly — we want you to bottle that and share it with the world.

The Role

We're looking for a creative, scrappy, driven, and trend-obsessed Social Media & Content Creator to join our team in person. You'll be the face behind the camera (and sometimes in front of it), producing a high volume of engaging, on-brand content that drives real views, followers, and sales. This isn't a desk job — you'll be living and breathing the boutique floor, capturing content in real time and turning it into scroll-stopping posts.

What You'll Do

•  Create and post 12–25 videos and posts per week across Instagram, TikTok, and other platforms
• Shoot, edit, and publish Reels, TikToks, Stories, and static content independently
• Stay ahead of trends, sounds, formats, and algorithm changes — and act on them fast
• Capture the energy of our boutique: new arrivals, styling moments, behind-the-scenes, and more
• Monitor engagement, track performance metrics, and adapt content strategy accordingly
• Proactively grow and nurture community: identify and follow target customers, like-minded brands, creators, and micro-influencers — engage with their content through thoughtful comments, saves, and shares
• Manage real-time engagement: reply to comments and DMs promptly, spark conversations, and escalate opportunities (collabs, UGC, press) to the team
• Conduct outreach and relationship-building: pitch social collaborations, coordinate cross-promotions, and maintain influencer/partner communications
• Bring fresh, original content ideas to the table consistently — without being asked

Who You Are

• Naturally upbeat, personable, and enthusiastic — your energy is contagious
• A self-starter who doesn't need hand-holding; you see what needs to be done and you do it
• Obsessed with social media trends and deeply familiar with TikTok and Instagram best practices
• Comfortable on camera and behind it — you know your angles and your edit
• Fast, adaptable, and always learning — you pivot when trends shift without missing a beat
• Organized enough to maintain a consistent posting schedule without dropping the ball
• Passionate about fashion, style, and the boutique shopping experience

Requirements

• Proven experience managing social media accounts (portfolio or active channels required)
• Proficiency with short-form video editing tools (CapCut, InShot, Adobe Premiere, or similar)
• Strong understanding of Meta algorithms and content that actually performs
• Ability to work in person at our boutique location
• Availability across a flexible weekly schedule between 8:00 AM–8:00 PM

Nice to Have

• Experience growing a brand account from scratch
• Photography skills and an eye for aesthetic
• Basic graphic design skills (Canva, Lightroom, etc.)
• Prior experience in retail, fashion, or lifestyle brands

Compensation & Benefits

• $25–$30 per hour
• 32–40 hours per week
• 401(k) with 4% company match
• 100% employer-paid health insurance
• Store discount
• Flexible scheduling — choose your hours between 8:00 AM–8:00 PM and your days of the week
• In-person role at our boutique (great energy, great people)
• Work surrounded by fashion in a fun, fast-paced boutique environment

How to Apply

Think you're the one? We'd love to see your work. Send us:

• Resume & cover letter
• A link to your social media portfolio or accounts you've managed
• A brief note about why you're the perfect fit for Pipe and Row
• Examples of content you're proud of — the more creative, the better
• Title your email “Social Media Role”

Apply at: shop@pipeandrow.com

• Pipe and Row is an equal opportunity employer.