EDU Customer Acquisition Representative

Welcome to Pioneer Square Brands, a dynamic and innovative company at the forefront of the consumer goods industry. Committed to delivering high-quality products, we take pride in our dedication to excellence, creativity, and customer satisfaction. With a diverse portfolio featuring renowned brands (Brenthaven, Gumdrop, and VAULT), our mobile technology accessories ensure our customers achieve successful technology deployments. Our team comprises passionate individuals united by a shared vision to shape the future of our industry. If you are seeking a challenging and rewarding position in a fast-paced environment where your ideas are highly valued, join us at Pioneer Square Brands and become an integral part of our exciting journey.

Our Core Purpose: We ensure technology works so that people can focus on what matters.

Our Core Values:

• Genuine and Respectful
• Pride in Everything We Do
• Excellence through Innovation
• Obsessed with Customer Success

Pioneer Square Brands has a global footprint with office locations in High Point, North Carolina, and Manila, Philippines.

We are actively looking for highly motivated professionals with a positive attitude who desire to be part of our growing team.

EDU Customer Acquisition Representative

Location: Remote with 30% travel

About the Role:

The EDU Customer Acquisition Representative is responsible for driving adoption of PSB brands within the US educational sector. This role focuses on acquiring new educational clients, building strong relationships with institutions, and ensuring a smooth onboarding experience. The ideal candidate is customer-focused, results-driven, and skilled at solution selling to meet the unique needs of schools, colleges, and universities.

Key Responsibilities:

New Logo Prospecting & Lead Generation

• Map out top 200 strategic US K-12 school districts where PSB doesn’t have an ongoing business relationship
• Conduct outbound outreach (phone, email, LinkedIn) to generate interest and secure introductory meetings
• Ensure the triangle offense has been established for each of these strategic SDs
• Build and maintain a strong top-of-funnel pipeline aligned with territory goals and EDU refresh cycles

Qualification & Discovery

• Engage prospects to uncover device environment, refresh timelines, current case usage, and unmet needs
• Use a consultative approach to qualify whether leads are ready for sales engagement or require ongoing nurturing
• Document district insights and key contacts (tech directors, CIOs, ed-tech leads, purchasing officials) in CRM with accuracy

Campaign Execution & Partner Collaboration

• Execute targeted outreach campaigns aligned with product launches, refresh cycles, E-Rate timing, or partner initiatives
• Collaborate with reseller partners to identify new opportunities and drive joint outbound efforts
• Support channel partners by sharing product info, samples, or follow-up material when needed to warm up new accounts

CRM, Reporting & Data Hygiene

• Log all activities, district details, contacts, and qualification notes in the CRM consistently and accurately
• Maintain daily visibility into outreach volume, lead status, and conversion ratios
• Provide weekly reporting on pipeline creation, meeting generation, and campaign effectiveness

Market Awareness & Competitive Insight

• Stay informed about regional trends in Chromebook/iPad adoption, rugged case requirements, and K–12 funding cycles
• Recognize competitor presence and adjust positioning and messaging to differentiate PSB product lines
• Share field insights with Sales, Marketing, and Product teams to improve targeting and messaging

Customer Experience & Brand Representation

• Deliver a highly professional first impression that positions PSB as responsive, knowledgeable, and customer-obsessed
• Provide prospect districts with product overviews, spec sheets, price tiers, and high-level fit guidance
• Be the “front door” of PSB for EDU customers—friendly, efficient, consultative, and solutions-oriented

Continuous Improvement & Performance Discipline

• Maintain consistent weekly outreach goals (calls, emails, sequences, meetings scheduled)
• Test new messaging, sequences, and outreach techniques to improve connect rates and qualification rates
• Work closely with Sales Enablement and Marketing to refine talk tracks, email templates, and EDU-focused content

Qualifications:

• At least 3 years of experience in sales, customer acquisition, or account management, within education or technology sectors
• Proven track record of meeting or exceeding acquisition targets
• Strong understanding of technology accessories and how they support educational environments
• Excellent communication, negotiation, and presentation skills
• Experience using CRM systems (preferably Salesforces) and Microsoft Office suite
• Ability to travel as needed

Competencies:

• Customer-obsessed and results-driven: Prioritizes customer needs while achieving measurable acquisition goals
• Strong problem-solving and solution-selling skills: Identifies institutional challenges and positions products as effective solutions
• Effective time management and organizational skills: Manages multiple accounts and prospects efficiently
• Team collaboration and adaptability: Works closely with marketing, product, and support teams to deliver results
• Analytical and data-driven decision-making: Leverages CRM and market data to inform strategy and improve performance

Success Factors:

• Number of new EDU clients acquired per quarter
• Sales revenue generated from new EDU accounts
• Lead-to-conversion rate
• Customer satisfaction and onboarding experience
• Contribution to pipeline growth and market penetration

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If you’re ready to own the narrative, outsmart the competition, and inspire partners and customers, we want to meet you.