Sales and Marketing Manager

Job Overview

Pioneer Connect is seeking an energetic and strategic Sales and Marketing Manager to lead our business growth initiatives and drive revenue through innovative sales strategies and dynamic marketing campaigns. Join us to shape the future of our sales efforts and elevate our brand visibility across multiple channels.

Position Description

The Sales & Marketing Manager oversees daily operations and supervises the staff of the Sales & Marketing Department.

This position receives only general direction toward the accomplishment of major program or project objectives and operates with independence and discretion in making decisions.

Essential Duties and Responsibilities Department Management- 70%

· Oversees daily operations of the Sales & Marketing Department. Plans, coordinates, and documents internal progress, timing, or resource needs, as well as reviews or approvals for deliverables and marketing materials created in-house.

· Responsible for the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, email, content creation/assessment, and event management.

· Manages sales activities for both residential and business customers.

· Responsible for weekly and monthly reporting of subscriber numbers, growth, retention and churn metrics.

· Develops sales strategies and marketing plans targeting residential & business sales.

· Analyzes data and marketing statistics to track trends, assess campaign performance and advise on future marketing strategies, including cost-effectiveness and results. Provides feedback to the management team.

· Develops and implements a comprehensive marketing and advertising plan and budget.

· Manages the relationships with outside marketing consultants.

· Researches and recommends which events and sponsorships to participate in. Oversees the setup and staffing of events.

· Responsible for working with other departments to develop training programs, materials, aids, and guidelines for new and existing services.

· Oversees the creation, implementation and sending of customer satisfaction surveys and monthly bill messages.

· Makes recommendations and implements marketing strategies for key customer programs.

· Continuous improvement of processes and procedures of how campaigns are planned, organized and executed.

· Develops promotions of residential and business services to members or other potential customers.

· Responsible for the design and maintenance of the company website and intranet.

· Creates and delivers full-spectrum marketing-related campaigns. Oversees the Company’s digital marketing campaigns using tactics such as Facebook, Google Ads, and YouTube.

· Collaborates with the General Manager on the marketing strategies and sales programs for the Company.

· Continuously monitors the marketplace, conducts competitor analysis, and offers strategic thought to the management team on trends, relevant news and findings. Keeps the Sales & Marketing Department staff informed of current charges and developments in marketing strategies and the telecommunications industry.

Supervision- 30%

· Responsible for supervision and management of Sales & Marketing Department staff, including selection, training and development, performance management, appraisals, coaching, and wage actions to ensure Company objectives are met.

· Actively participates in the performance management process which includes goal setting and identifying opportunities to learn, develop and/or improve skills. Proactively follows through on meeting performance objectives and expectations. Cooperates with others to achieve shared objectives.

· Ensures internal team processes and workflows are organized and structured efficiently.

· Demonstrates a positive attitude in daily interactions. Encourages positive relationships among the staff and promotes good morale in the workplace.

· Approves PTO and other time off requests. Ensures adequate staffing needs are met.

· Encourages positive relationships among the staff and promotes good morale in the workplace.

Other Duties and Responsibilities

· Knows, understands, and stays up to date with the Company’s products and services to assist customers with questions on how to use, and encourages adoption, of products and services.

· Maintains current industry knowledge and training on products and services.

· Ensures that there is a positive working relationship with other departments in meeting Company objectives.

· Establishes and maintains good working relationships with personnel from other utilities and governing agencies.

· Attends trainings, meetings and other events as requested.

· Performs other duties as assigned.

Required Knowledge, Skills and Abilities

1. Requires a Bachelor’s Degree in a related field or equivalent work experience.

2. Must have supervisory experience and a minimum of 7 years of marketing and/or sales experience.

3. Requires graphic design experience creating marketing materials utilizing applicable software.

4. Experience in marketing data analytics and tools such as Google and Facebook Analytics and CRM systems.

5. Proficient in Microsoft Office 365 and Adobe Creative Suite, specifically for Mac OS.

6. Working knowledge of coding language and web development tools (HTML & CSS), specifically in WordPress.

7. Experience with Digital Advertising including Facebook, YouTube, and Google.

8. Excellent listening, written and oral communication skills and the ability to conduct business in a calm and professional manner are required.

9. Ability to produce reports and other metrics demonstrating the success of marketing campaigns.

10. Must have demonstrated ability to work from oral and written instructions and make decisions independently and take responsibility for them. Requires strong problem-solving abilities and the ability to handle multiple priorities.

11. Must have the ability to maintain good working relationships with other employees, outside agencies and vendors.

12. Must have time management and organizational skills and the ability to multitask with frequent interruptions.

13. Must be able to adapt to shifting priorities as needed.

14. Must demonstrate initiative and attention to detail and possess the ability to analyze facts and make recommendations.

15. Requires travel, a valid Oregon driver’s license, and the ability to maintain a valid license.

16. Must be able to successfully pass criminal background check and drug testing.

Preferred Qualifications

1. Masters degree or higher in Business Administration or Marketing.

2. Experience or knowledge of the telecom/internet industry.

Pay: $92,944.00 - $116,179.00 per year

Work Location: In person

Salary : $92,944 - $116,179