Business Development Associate

About Us:

Key Responsibilities:

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  Conduct high-volume outreach (minimum 90 cold calls per day), email campaigns, and networking to generate qualified leads.

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  Develop and maintain relationships with facility directors, administrators, and key decision-makers in the long-term care industry.

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  Identify and qualify new business opportunities to maintain a strong sales pipeline.

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  Present and promote Pinnacle’s wound care services through calls, virtual demos, and in-person meetings.

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  Collaborate with sales and operations teams to ensure seamless client onboarding and satisfaction.

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  Perform ongoing market research to identify trends, competitors, and emerging opportunities.

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  Consistently meet or exceed quarterly and annual business development targets.

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  Maintain accurate records of outreach, interactions, and pipeline progress in CRM software.

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  Share insights and strategic recommendations to improve lead generation and outreach effectiveness.

Qualifications:

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  Proven experience in business development, sales, or lead generation (healthcare experience a plus).

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  Strong phone presence with the ability to confidently communicate value and build rapport.

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  Excellent communication, negotiation, and relationship-building skills.

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  Ability to multitask, prioritize, and manage time efficiently.

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  Proficient with CRM software and lead tracking tools.

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  Self-motivated, driven, and passionate about helping others through business growth.

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  AA/AS degree or equivalent experience in business development or sales.

Benefits:

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  Competitive base salary plus performance-based commission

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  401(k) with employer match

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  Comprehensive medical, dental, and vision insurance

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  Paid time off and professional development opportunities

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  Performance-based bonuses (quarterly and annual)