What are the responsibilities and job description for the Digital Advertising Specialist position at Pinnacle Marketing Group?
At Pinnacle Marketing Group, we build smart, intentional marketing strategies and paid advertising plays a key role in that.
We're looking for a Digital Advertising Specialist who can confidently build, manage, and optimize Google and Meta ad campaigns from day one. This is an execution-first role for someone who knows how to make digital campaigns perform, and understands how landing pages, tracking, and follow-up channels like email impact overall results.
Success in this role means managing campaigns from setup through optimization and delivering measurable improvements that help clients grow.
Essential Functions:
- Build, launch, and manage campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram)
- Set up and maintain conversion tracking (GA4, Tag Manager, Meta Pixel)
- Monitor budgets, pacing, and performance to hit client goals
- Optimize campaigns using data, testing, and audience insights
- Conduct keyword research, targeting, and A/B testing
- Collaborate on and provide input for landing page optimization to improve conversion rates
- Optimize email marketing efforts (campaigns, automations, and performance insights) as part of the broader funnel
- Collaborate with internal team on strategy, creative, and messaging
- Support light programmatic/OTT/audio efforts
Requirements & Qualifications:
- 3 years of hands-on experience with Google Ads and Meta Ads
- Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or related field preferred
- Proven ability to build, manage, and optimize campaigns independently
- Strong understanding of:
- Conversion tracking and attribution
- Campaign structure, bidding, and budget management
- Audience targeting, retargeting, and segmentation
- Experience using Google Ads, GA4, Tag Manager, and Meta Ads Manager
- Ability to analyze performance, troubleshoot issues, and make clear optimizations
- Organized, detail-oriented, and able to manage multiple campaigns
- Clear, practical communication skills
Preferred Qualifications:
- Experience with programmatic, OTT, or streaming audio
- Agency or multi-account experience
- Familiarity with SEO or broader digital strategy
Salary : $45,000 - $60,000