Search Engine Optimization Manager

Pinnacle Advertising is seeking an SEO Manager to join our team!

The Search Engine Optimization (SEO) Manager will act as part of the SEO team, identifying and implementing search engine optimization efforts so that keyword searches and organic search engine traffic will funnel more visits to the website.

Duties (What you’ll do)

• Analyze current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; make recommendations to further optimize each area.
• Assist with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.
• Conduct research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.
• Analyze SEO traffic metrics such as search engine referrals and keyword rankings.
• Recommend content revisions to improve SEO and increase website visibility

Qualifications:

• Bachelor’s degree in Marketing or relevant area required.
• At least four years of related experience collecting and interpreting site-visitor statistics preferred.
• Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.
• Basic understanding of HTML, JavaScript, and CSS.

BENEFITS OFFERED:

Stay Healthy: Medical: choose from 3 PPO plans or 1 HDHP with HSA; Dental, Vision

Feel Secure: Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Transit benefits

Work life Balance: Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP)

Financial Wellness: Traditional and Roth 401(k) with a company match

Our office environment is a key driver of company culture and employee experience, so a regular in-office hybrid model (T-TH in office and M and F remote) is required.

Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.