What are the responsibilities and job description for the Influencer Marketing Coordinator position at Pink Lily?
SUMMARY
Come join one of the fastest-growing online retailers in the country! Pink Lily is in search of a qualified Influencer Marketing Coordinator to add to our team, working alongside our ambassadors, influencers, and affiliate programs.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Support the influencer marketing team to develop and help execute influencer-driven campaigns with social media creators on TikTok, Instagram, Facebook, and other platforms
- Perform as the influencer’s main point of contact and coordinate many different tasks and deliverables for various projects simultaneous.
- Coordinate all gifted and paid influencer collaborations, trips, events, and product launches
- Build strong relationships with talent, influencers, and agencies
- Collaborate with fellow marketing and social coordinators to create activations specific to amplify brand programs and product launches
- Monitor and capture live influencer content for current campaigns
- Ensure influencer invoices are paid and documented accordingly and in a timely manner
- Track content ownership and usage rights
- Keep updated documentation of collaborations with influencers such as items sent, tracking numbers, amount paid, etc.
- Participate in meeting and help provide detailed recaps
- Leverage data and insights to make strategic decisions, updates and improvements to existing and future partnerships and campaigns
- Send and review contracts
- Identify new influencers and talent for the brand
- Monitor influencer spend and associated budget
QUALIFICATIONS AND SKILLS
- Marketing degree preferred
- Full understanding of influencer industry, prefer previous experience
- Expert level skills using and navigating social media networks
- A knowledge of and an interest in the methods organizations use to promote themselves through social media
- Strong communication skills via email and phone
- Ability to multitask / work on multiple projects at once
- Skills in budgeting and negotiating
- Presents self in a mature, professional manner
- Excellent note taking / record keeping skills
- Negotiation skills
- Deadline oriented
- Analytical ability
- Problem solving skills
- Impeccable attention to detail
Some travel required.
Role is not remote, this position is located at Pink Lily headquarters in Bowling Green, KY.
Pink Lily offers a complete benefits package including health, vision, and dental insurance, 401(k) with company match, paid time off, and clothing discounts.
Pink Lily is an Equal Opportunity-Affirmative Action Employer – Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran
Job Type: Full-time
Pay: From $40,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
Application Question(s):
- How many years of experience do you have working with brand ambassadors or influencers?
Education:
- Bachelor's (Preferred)
Experience:
- Contract negotiation: 1 year (Preferred)
- Budgeting: 1 year (Preferred)
- Social media marketing: 1 year (Preferred)
Ability to Commute:
- Bowling Green, KY 42101 (Required)
Work Location: In person
Salary : $40,000 - $50,000