Demo

VP - Regional Sales

Pierce Manufacturing
Oshkosh, WI Full Time
POSTED ON 10/25/2026
AVAILABLE BEFORE 11/22/2026
About Pierce, An Oshkosh Company

At Pierce Manufacturing, we build trucks that protect people and communities around the world. To our team, there is no room for anything less than providing the absolute best. Since 1913, building truck bodies on Model T Ford chassis in an old converted church has evolved to creating highly customized, carefully designed and engineering pumpers, aerials, tankers and rescue units that have no equal. Today, you'll find more than 30,000 Pierce apparatuses on the road that are making a difference in people's lives, every day. To us, every step in the process of building our trucks is personal. From innovation and expertise, to the customization and service. Our trucks are designed to perform under the toughest conditions.

The Regional Vice President of Sales is responsible for managing their assigned sales territory and sales organizations within that territory. In addition, they are responsible for supporting the internal operations of Pierce through the obtaining of produce and order information needed to process orders. In this position, it is essential that the Regional Vice President of Sales develops an effective communication and a positive working relationship with other employees, to ensure a team effort in achieving short and long term goals.

Your Impact

  • Meet or exceed established bookings goals for the district.
  • Increase market share for each dealer with a minimum goal of achieving 50% market share for each dealer.
  • Develop a quarterly travel schedule that includes on-site visits with each dealer in the district.
  • Analyze dealer sales coverage for their territory and work with them to assure sufficient coverage to maximize their sales potential.
  • Sales rep development – assist in developing sales techniques and improving product knowledge for the sales reps.
  • Develop and execute sales strategies to target new accounts.
  • Provide sales tools to the sales reps such as features and benefits of our products, power point presentations, video, competitive analysis documentation, etc.
  • Analyze dealer aftermarket service capability and work with them to implement improvements through training, new processes, technology, etc.
  • Develop a sales strategy process that focuses on improving the entire selling process through the Pierce order entry system process.
  • Work closely with Sales Reps to assure on time scheduling requirements for customer pick-ups, approval drawing packages, contract bookings, etc.
  • Provide assistance in training of the PULSE sales tool to achieve maximum utilization and benefits from the program.
  • Obtain market intelligence and prepare market share reports that help us better understand lost opportunities. Provide feedback on how to counter the success of our competitors.
  • Assist dealer in preparing monthly, quarterly, and annual bookings forecast.
  • Attend product demonstrations with customers, dealer sales meetings, state fire conventions and other promotional activities.
  • Participate in resolving issues regarding customer dissatisfaction, such as aftermarket support, warranty claims, , etc.
  • Manage expense budgets.


Minimum Qualifications

  • Bachelor’s Degree in Marketing, Sales or relevant field
  • 8 or more years of experience in the Fire Service Industry


Pay Range

$136,800.00 - $253,200.00

The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.

Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at corporatetalentacquisition@oshkoshcorp.com.

Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

Salary : $136,800 - $253,200

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