Marketing Business Partner

Job Type

Full-time

Description

The Regional Marketing Business Partner role is to drive market-level growth by developing and executing localized marketing strategies that build brand awareness, generate leads and referrals, and support operational goals. This role serves as the key connector between the Marketing team and regional clinical and operations leaders, ensuring campaigns are aligned to business priorities and deliver measurable impact on patient acquisition, lead conversion, and retention. By cultivating a strong referral network and tailoring enterprise strategies to regional needs, the Regional Marketing Business Partner plays a critical role in translating organizational goals into market-specific results that fuel sustainable growth.

Essential Functions

• Develop and execute multi-channel marketing campaigns (digital, traditional, experiential) tailored to regional needs.
• Partner closely with clinical, operations, and business development leaders to align marketing activity with business goals.
• Build, strengthen, and managing referral or partner networks to support sustained lead generation.
• Measure campaign effectiveness using key performance metrics; analyze results and optimize for stronger ROI.
• Manage regional budgets and allocate resources strategically across channels
• Lead multiple projects simultaneously with strong organizational and project management skills.
• Leverage CRM platforms (HubSpot experience preferred) and marketing funnels to drive lead generation and conversion.
• Create and adapt localized content with excellent written and verbal communication skills; strong design sensibility preferred.
  
  

Work Environment Details

• Primarily based in the Middletown office with a collaborative team setting.
• Regular local travel to regional markets, partner locations, and events to support marketing initiatives and build relationships.
• Ability to manage time effectively between in-office responsibilities and field activities.
• Some flexibility in schedule may be required to accommodate meetings, events, and travel logistics.
  
  

COVE Animal Health is an Equal Opportunity Employer. We welcome applicants from all backgrounds and are committed to fostering an inclusive, diverse, and supportive workplace.

Requirements

• 5-7 years of marketing experience, preferably with a regional or multi-location focus.
• Proven success developing and executing multi-channel marketing campaigns (digital, traditional, experiential).
• Strong cross-functional collaboration skills, preferably with clinical, operations, and business development teams.
• Analytical mindset with proven ability to track, interpret, and act on performance metrics.
• Experience managing regional budgets and allocating resources to maximize ROI across channels.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA a plus).
  
  

Salary Description

$70,000.00-$80,000.00/ year