What are the responsibilities and job description for the Director, Marketing position at Pieper Electric, Inc.?
PPC Partners is seeking a Marketing Director to lead strategic marketing initiatives that elevate our brands, support business growth, and strengthen client and community relationships.
This role is responsible for developing and executing marketing strategies that reflect the company’s values while highlighting our expertise across commercial, industrial, and specialty markets. The ideal candidate is a seasoned marketing professional with deep experience in the construction industry who can connect strategy to execution and translate technical capabilities into meaningful, differentiated messaging.
Key Responsibilities
This role is responsible for developing and executing marketing strategies that reflect the company’s values while highlighting our expertise across commercial, industrial, and specialty markets. The ideal candidate is a seasoned marketing professional with deep experience in the construction industry who can connect strategy to execution and translate technical capabilities into meaningful, differentiated messaging.
Key Responsibilities
- Strategic Marketing Leadership
- Develop and implement a comprehensive marketing strategy aligned with business goals and market opportunities.
- Partner closely with executive leadership, business development, and operational teams to identify and pursue growth opportunities.
- Align marketing initiatives with the company’s strategy, purpose and values.
- Strengthen and evolve the brand across digital, print, and experiential channels.
- Oversee content creation, collateral, case studies, and project profiles that communicate our capabilities and client success stories.
- Oversee management of website content, social media presence, and public relations to ensure consistent and professional brand representation.
- Direct the development of high-quality proposals, presentations, and RFP/RFQ responses in partnership with business development and operations.
- Guide teams in crafting persuasive, client-focused materials that showcase technical excellence and safety culture.
- Analyze industry trends, market data, and competitor activity to inform strategy and identify emerging opportunities.
- Provide leadership with actionable insights that support strategic decision-making.
- Support corporate social responsibility and workforce development initiatives.
- Represent the company at community events, trade associations, and industry conferences to strengthen brand visibility.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum 7–10 years of progressive marketing leadership experience in the commercial construction industry, required.
- Demonstrated success in B2B marketing, proposal management, and brand positioning within the A/E/C industry.
- Strong understanding of construction project delivery methods and client relationship dynamics.
- Excellent written and verbal communication skills with the ability to distill complex technical information into compelling messages.
- Proven experience managing creative teams, external agencies, and marketing budgets.
- Proficiency with CRM systems, Adobe Creative Suite, and digital marketing platforms.
- Strategic thinker with a passion for storytelling, collaboration, and craftsmanship.
- Confident leader who fosters teamwork and partnership across departments.
- Highly organized and detail-oriented, with strong project management skills.
- Aligned with the company’s culture of safety, integrity, and continuous improvement.