What are the responsibilities and job description for the Marketing Coordinator position at Picture Build?
Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for supporting the marketing department in executing various campaigns and initiatives to drive brand awareness and engagement. This role requires a blend of creativity, analytical skills, and a strong understanding of digital marketing strategies. The Marketing Coordinator will work closely with cross-functional teams to ensure cohesive messaging across all channels.
Duties
- Lead Generation: Run our call center, interface with potential customers, generate new leads, set appointments and nurture existing database of customers.
- Develop and implement multichannel marketing strategies, including SEO, social media marketing, email marketing, and content marketing.
- Marketing Campaigns: Develop and execute effective marketing campaigns across various channels, including social media, paid advertising, email marketing, new home communities and home shows.
- Brand Representation: Professionally represent Picture Build in all interactions with prospective customers.
- Manage and optimize advertising sales campaigns across platforms such as Google AdWords and Facebook Advertising.
- Utilize Adobe Creative Suite to create visually appealing marketing materials for both digital and print advertising.
- Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.
- Collaborate with the product management team to align marketing efforts with product launches and promotions.
- Monitor and analyze campaign performance using tools like Google Analytics to measure effectiveness and ROI.
- Assist in managing the company’s website using WordPress, ensuring content is up-to-date and optimized for search engines.
- Support budgeting efforts by tracking expenses related to marketing initiatives.
- Engage in copywriting for various platforms including blogs, social media posts, email newsletters, and promotional materials.
- Coordinate with external vendors for marketing automation tools and other resources as needed.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Go High Level experience in Automation a huge plus
- Proficiency in HTML is a plus for website management tasks.
- Familiarity with analytics tools such as Google Analytics to track campaign performance.
- Excellent research skills with the ability to analyze data effectively.
- Experienced in marketing, with a focus on lead generation and digital marketing - (portfolio a huge plus)
- Proficiency in Adobe Photoshop, InDesign, and other relevant design tools.
- Excellent communication and interpersonal skills.
- Strong organizational and time management abilities.
- Ability to manage other marketing staff as needed
- Have reliable transportation, CA Driver’s License and auto insurance
- A positive, can-do attitude and a passion for creating exceptional customer experiences.
- SEO skills a huge plus
- Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
- Knowledge of current trends in social media marketing and digital advertising. If you are passionate about marketing and eager to contribute to a growing team, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $25.00 - $30.00 per hour
Expected hours: 40 per week
Benefits:
- Paid time off
Application Question(s):
- Number of years as Call Center Representative?
- Any experience using Go High Level? If so, brief explanation/history
Work Location: In person
Salary : $25 - $30