What are the responsibilities and job description for the Head of Marketing position at PicnicHealth?
At PicnicHealth, we're building the future of non-interventional clinical research, and centered on patients. Our mission is to make it radically easier, faster, and more affordable to perform clinical trials and get better treatments to patients. We're replacing the legacy, services-heavy model with a modern, AI-first approach that unlocks insights from rich, multi-modal data—from clinical notes and imaging to lab results—at scale. By engaging patients directly through our personal health assistant, PicnicAI, which meets them where they’re at and delights them along the way (with an industry leading NPS of 76), patients participate actively in the research they care about.
PicnicHealth is already a trusted partner to 7 of the top 10 pharmaceutical companies. Our work spans 40 disease areas and has supported over 60 peer-reviewed publications, including an FDA submission that incorporates PicnicHealth data.
Founded in 2014, we’ve raised $100M from top investors like Amplify Partners, Felicis Ventures, B Capital Group, and Y Combinator. Our business running non-interventional studies more than doubled last year, and we’re growing even faster in 2025. We’re a team of doctors, patients, data nerds, engineers, and builders, reimagining how clinical research works — and we’re just getting started!
The Opportunity
As the marketing leader at PicnicHealth, you'll spearhead the development of our presence in the market to drive growth. You'll lead the strategy to craft clear messaging and positioning for our products and the company as a whole, expanding our presence in the life sciences sector.
This role is perfect for someone who excels at defining what needs to be done, rather than waiting for direction—someone eager to shape the future of marketing at a company that’s revolutionizing healthcare.
As The Marketing Leader, You’ll Be Responsible For
Shaping the PicnicHealth Story
What is clinical research and why will PicnicHealth win?
Clinical research is the industry responsible for conducting studies to evaluate the effectiveness of drugs and treatments. Better trials lead to faster, more cost-effective drug development, ultimately resulting in more and improved treatments for patients. However, the process remains highly inefficient. Trials are a major bottleneck in drug development, and the promising advancements in biotech cannot translate to real patient impact unless clinical research becomes faster and more efficient
The industry runs on outdated technology and manual processes. Research sites (hospitals, academic centers, doctors' offices) are overburdened and under-resourced. Contract research organizations (CROs), the organizations that traditionally run clinical trials for life sciences companies, typically throw hundreds-of-thousands of man-hours wrangling sites and cobbling together vendor software.
PicnicHealth Has Built Technology That Uniquely Positions Us To Run Faster, Cheaper, And More Flexible Studies While Removing Burden From Sites
We pay competitive salaries. Everyone on the team is an owner: all full time employees get competitive equity.
The base salary PicnicHealth offers may vary depending upon the scope, complexity, and autonomy of the position and on the candidate’s job-related knowledge, skills, and experience.
We’re a remote first company, with teammates spread across the US. We support in-person gatherings, including co-working spaces and multi-day onsites, to build connections and move forward strategic initiatives. Expect to travel 2-4 times a year. For our team members in the Bay Area, who prefer to work in person we can offer a hybrid set up to work from the SF office on a flexible schedule.
You Also Get
PicnicHealth is already a trusted partner to 7 of the top 10 pharmaceutical companies. Our work spans 40 disease areas and has supported over 60 peer-reviewed publications, including an FDA submission that incorporates PicnicHealth data.
Founded in 2014, we’ve raised $100M from top investors like Amplify Partners, Felicis Ventures, B Capital Group, and Y Combinator. Our business running non-interventional studies more than doubled last year, and we’re growing even faster in 2025. We’re a team of doctors, patients, data nerds, engineers, and builders, reimagining how clinical research works — and we’re just getting started!
The Opportunity
As the marketing leader at PicnicHealth, you'll spearhead the development of our presence in the market to drive growth. You'll lead the strategy to craft clear messaging and positioning for our products and the company as a whole, expanding our presence in the life sciences sector.
This role is perfect for someone who excels at defining what needs to be done, rather than waiting for direction—someone eager to shape the future of marketing at a company that’s revolutionizing healthcare.
As The Marketing Leader, You’ll Be Responsible For
Shaping the PicnicHealth Story
- Define core positioning and messaging for the company and our flagship product delivering end to end observational research studies.
- Conduct ongoing market research to better understand our customers, market trends, and competitors
- Maintain our story and messaging across all communications.
- Develop and execute marketing campaigns across various channels including online, social media, print, and events.
- Produce thought leadership content and programs that build credibility in the life sciences space.
- Oversee the creation of marketing materials, content, and messaging to ensure brand consistency.
- Monitor campaign performance, analyze data, and make adjustments as needed
- Partner with sales teams to generate leads and drive sales conversions.
- Collaborate with product teams to inform product strategy based on market insights.
- Work with the project teams to ensure customer feedback is incorporated into marketing strategies.
- Design and execute sophisticated, multi-channel demand generation programs targeted at our key buyers
- Create and optimize the marketing-qualified lead process in close partnership with the sales team.
- Measure ROI for marketing activities
- Maintain and scale a high-performing marketing organization
- Effectively managing budgets and resources as the company grows.
- Develop scalable processes and frameworks to support business growth.
- Foster a collaborative and results-oriented team culture.
- Set marketing goals and KPIs to measure campaign success.
- Have deep technology and Life Sciences experience – You have 5 years leading marketing within life sciences and health tech, with a strong understanding of clinical research, real-world studies, and digital health
- Know how to position complex solutions – You’ve successfully built product or corporate positioning strategies that translate technical or data-driven healthcare solutions into clear, compelling narratives for our life sciences partners.
- Drive strategy & own outcomes – You’ve set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction.
- Are results-focused – You know how to set KPIs, analyze performance, and use insights to continuously optimize marketing’s impact on revenue and growth.
What is clinical research and why will PicnicHealth win?
Clinical research is the industry responsible for conducting studies to evaluate the effectiveness of drugs and treatments. Better trials lead to faster, more cost-effective drug development, ultimately resulting in more and improved treatments for patients. However, the process remains highly inefficient. Trials are a major bottleneck in drug development, and the promising advancements in biotech cannot translate to real patient impact unless clinical research becomes faster and more efficient
The industry runs on outdated technology and manual processes. Research sites (hospitals, academic centers, doctors' offices) are overburdened and under-resourced. Contract research organizations (CROs), the organizations that traditionally run clinical trials for life sciences companies, typically throw hundreds-of-thousands of man-hours wrangling sites and cobbling together vendor software.
PicnicHealth Has Built Technology That Uniquely Positions Us To Run Faster, Cheaper, And More Flexible Studies While Removing Burden From Sites
- PicnicAI (trained on 350M clinician annotations over 100k patient records) is the only system that can effectively access and structure all participant EMR data trials need
- Our AI health assistant (NPS of 76 in 2024) guides participants through study activities and enables most to be done at home
- We're an integrated solution — virtual site, CRO, and software platform — with AI built in from the ground up, initially focusing on non-interventional research.
We pay competitive salaries. Everyone on the team is an owner: all full time employees get competitive equity.
The base salary PicnicHealth offers may vary depending upon the scope, complexity, and autonomy of the position and on the candidate’s job-related knowledge, skills, and experience.
We’re a remote first company, with teammates spread across the US. We support in-person gatherings, including co-working spaces and multi-day onsites, to build connections and move forward strategic initiatives. Expect to travel 2-4 times a year. For our team members in the Bay Area, who prefer to work in person we can offer a hybrid set up to work from the SF office on a flexible schedule.
You Also Get
- Comprehensive benefits including above market Health, Dental, Vision
- Family friendly environment
- Flexible time off
- 401k plan
- Free PicnicHealth account
- Equipment and internet funds for home office set up
- Wellness Stipend
