Marketing Operations Manager

Title: Marketing Operations Manager

Department: Marketing

Reports To: HR or Executive Leadership

Direct Reports: Marketing Coordinator

Experience Required: 4–7 years marketing experience (multifamily required), 1–2 years leadership

Travel: Occasional – Local Phoenix area and Las Vegas, NV

Work Environment: In office position. This is not remote or hybrid

Compensation: $85,000 - $100,000 DOE

Position Overview

The Marketing Operations Manager oversees digital marketing performance, brand standards, creative approvals, and marketing workflow for the Southwest region. This role ensures accuracy across websites, ILS listings, digital advertising, and reputation platforms while providing strategic guidance, reporting on key KPIs, and managing the Marketing Coordinator. The position partners closely with Regional Managers, site teams, and vendors to maintain a high-performing and consistent marketing presence.

Key Responsibilities

Digital & Creative Oversight

• Maintain accuracy across websites, ILS listings, and digital ads
• Review PPC/SEO reporting and recommend optimizations
• Approve major website updates, campaigns, and creative assets
• Ensure branding, ADA compliance, and SEO best practices
  
  

Reputation Management

• Lead reputation strategy across Google, Yelp, and ILS platforms
• Respond to escalated reviews and monitor sentiment trends
• Approve survey content and deploy review request campaigns
  
  

Marketing Operations

• Manage workflow distribution between Manager and Coordinator
• Maintain SOPs and quality standards
• Support Regional Managers and site teams with marketing guidance
  
  

Vendor Collaboration & Team Leadership

• Partner with Operations, HR, IT, Training and other departments
• Meet with digital vendors to resolve issues and improve performance
• Supervise and mentor the Marketing Coordinator, approving content and supporting prioritization
  
  

Qualifications

• 4–7 years marketing experience; multifamily is required, digital-focused preferred
• Knowledge of websites (Yardi/RentCafe), ILS platforms, PPC/SEO, GA4, Marketing IQ. Canva/Adobe Creative Cloud, SOCi (a plus), Monday
• Strong communication, analytical skills, and attention to detail
• Experience leading or mentoring junior staff
  
  

Summary

The Marketing Operations Manager acts as the regional marketing lead, ensuring digital accuracy, brand consistency, and high-quality content while supporting operations and developing the Marketing Coordinator.

The responsibilities outlined above are representative of the position, but additional duties may be required from time to time to meet the organization's needs.

Benefits

• 401(k) with matching
• Medical, dental, and vision insurance
• Health savings account
• Life insurance
• Paid time off
  
  

For 100 years, Picerne Real Estate Group has been a leader in multi-family property development and management. If you are a motivated individual passionate about training and enhancing team career growth, we would love to hear from you!

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