Marketing Specialist

About Piab Group:

At Piab Group we improve our customers' productivity, sustainability, and safety through evolving industrial automation and have done so since 1951. We believe in an automated world where no resources are wasted, and no humans are injured. With annual sales of ~3 billion SEK and more than 1400 employees, Piab is a global organization, serving customers in more than 100 countries from a vast network of subsidiaries and channel partners. Since 2018, Piab Group has been owned by Patricia Industries, part of Investor AB

Piab serves a wide range of industries, including e-commerce logistics, food and beverage, pharmaceuticals, and automotive, providing innovative vacuum automation solutions tailored to each sector.

You can expect the following with us:

Innovative Culture: Be part of a team that thrives on creativity and innovation.

Global Impact: Work with a company that is a world leader in vacuum transport solutions.

Global Presence: Piab has 25 sales offices and over 900 partners worldwide, ensuring a vast network and global reach

Sustainable Vision: Contribute to an automated world, promoting safety and efficiency.

Professional Growth: Access opportunities for continuous learning and career advancement.

Diverse and Inclusive: Join a workplace that values diversity and fosters an inclusive environment.

Stable employer: As part of Patricia Industries and connected to the Wallenberg family, Piab benefits from strong support and a commitment to long-term growth and sustainability.

Job mission

As Marketing Specialist, North America, you will turn global strategy into regional programs that build awareness, generate demand, strengthen channel engagement, and support sales. You will own day-to-day field marketing activation across launches, campaigns, events, distributor marketing, digital communications, lead management, sales enablement, and regional content. Working with Global Marketing, Product Divisions, Sales, and Channel Management, you will adapt global programs for North America while protecting Piab brand standards and measuring results.

Key responsibilities

You will plan, execute, and measure North American marketing activities that support Piab’s commercial goals.

Your responsibilities will include:

• Develop and maintain the North American field marketing plan and activation calendar aligned with global priorities, launches, sales objectives, and channel needs.
• Execute regional campaigns and product launches across digital, field, channel, and sales enablement touchpoints.
• Plan trade shows, distributor/customer events, webinars, and roadshows, including promotion, lead capture, follow-up, and post-event measurement.
• Build distributor co-marketing programs, partner communications, co-branded campaigns, launch kits, promotions, and sales tools that help partners create demand.
• Partner with sales to identify priority segments, target accounts, market opportunities, and customer stories for campaigns and content.
• Localize global content and create regional presentations, launch materials, sales tools, case studies, PR, and digital communications for North American audiences.
• Manage North American marketing inquiries and leads in Salesforce, including lead-source accuracy, routing, follow-up visibility, and related data needs.
• Track marketing KPIs including campaign engagement, lead quality, event performance, channel participation, follow-up, and pipeline influence where available.
• Capture customer, distributor, sales, competitor, and market insights and share actionable themes with Global Marketing and Product Divisions.
• Coordinate regional agencies, suppliers, promotional items, budgets/purchase requests, partner communications, and channel marketing contact data.
• Serve as the North American marketing liaison to global and European stakeholders, bridging market context, launch timing, and regional execution needs.
• Travel within North America as needed for trade shows, distributor/customer events, sales meetings, and other field activity.

In this role, you are required to act according to the Piab Group Code of Conduct and know and follow the Piab Group values, mission and routines.

Key interfaces

The Marketing Specialist will remain primarily focused on Piab-specific marketing initiatives while providing limited shared support across the Vacuum Automation Division. Approximately 10% of the role’s time will support collaborative, cross-business activities with all the Vacuum Automation business groups, including Joulin, Kenos, and Piab Robotic Gripping.

This occasional cross-brand support may include coordinating marketing efforts, assisting with campaign execution, contributing to shared communications, and helping ensure consistent messaging across the division. The role will continue to collaborate closely with Global Marketing, Product Divisions, Sales, Channel Management, Digital Marketing, and other regional stakeholders to deliver timely, commercially effective marketing.

Skills and abilities

• Industrial manufacturing, automation, robotics, engineering, or technical B2B experience is strongly preferred; experience in a global matrix organization or with a European headquarters is a strong advantage.
• Hands-on experience supporting product launches, campaigns, trade shows/events, distributor programs, partner communications, and sales enablement.
• Strong project management, planning, execution, and follow-through across multiple stakeholders, priorities, time zones, and cultures.
• Working knowledge of digital marketing and B2B social media, particularly LinkedIn, plus website/CMS publishing.
• Comfortable using AI tools to improve marketing productivity, content creation, research, campaign support, and sales enablement.
• Experience creating presentations, case studies, launch materials, and digital content; Adobe InDesign/Acrobat and tools such as Smartcat, SnapADDY, ZoomInfo, or similar platforms are a plus.

Preferred competencies

• Constructive Teamwork - Co­operates well with others; shares knowledge, experience and information; supports others in the pursuit of team goals
• Effective Communication: Communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively. The ability to work across sales, technical, distributor, and global stakeholder groups; willingness to travel within North America.
• Organized, proactive, detail-oriented, and able to manage competing priorities without losing follow-through.
• Commercially aware and customer-curious, with an interest in markets, applications, competitors, and what helps sales win.
• Collaborative and comfortable working independently across sales, distributors, technical teams, and global marketing.
• Practical and accountable—able to turn plans into action, balance brand discipline with field speed, and measure results.

Experience and educational background

• Bachelor’s degree in marketing, Communications, Business Administration, Public Relations, Graphic Design, Web Design, or a related field; or an equivalent combination of education and experience.
• 3 years of progressive B2B marketing experience in field marketing, campaign activation, product marketing, channel marketing, or a related role.
• Demonstrated experience in marketing analytics, campaign reporting, and the use of marketing tools and platforms.
• Experience with Salesforce or another CRM, including lead source, campaign tracking, routing, and follow-up; strong Excel and PowerPoint skills and working knowledge of marketing performance measures.
• Proficiency with Microsoft 365 applications (including SharePoint), Adobe Creative Suite, and various digital marketing software applications.
• Strong creative thinking, problem-solving, and project management skills.
• Analytical and data-driven mindset with the ability to interpret marketing metrics and translate insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Work Environment and Physical Demands

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions
• Physical Demands: Employee is occasionally required to lift 50 lbs.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to access and navigate each department at the organization's facilities.

Travel

• Up to 20%

This is what our employees say about us:

"At Piab, I have the chance to leave my own footprint. The low hierarchy means my ideas are heard and valued. #LoveWhereIWork"

Disclaimer:

Piab Group provides equal employment opportunities to all applicants and employees. No person is to be discriminated against in any aspect of the employment relationship due to race, religion, colour, sex, age, national origin, disability, citizenship status, marital status, veteran status, or any other reason prohibited by law.