TikTok Partnerships Account Manager

We are looking for a highly motivated, entrepreneurial TikTok Partnerships Account Manager to drive growth for our TikTok Shop channel by recruiting, engaging, and coaching TikTok content creators. 

Your primary focus will be twofold:

1. Hunting: Aggressively sourcing and signing new creators with meaningful reach to expand our customer acquisition funnel.
2. Farming: Motivating, educating, and managing our existing creator base to increase content output, sales performance, and overall platform engagement.

This is a commission-based role, ideal for someone who thrives on results, builds strong relationships, and has a deep understanding of TikTok culture, creator motivation, and performance-driven social commerce.

What You Will Do:

• Develop strong ongoing relationships with existing creators to increase content volume, quality, and consistency.
• Coach creators on best practices for TikTok Shop content, trends, sales techniques, and engagement strategies.
• Monitor creator performance, identify opportunities for improvement, and implement tailored action plans.
• Motivate creators like a distributed salesforce—ensuring they feel supported, energized, and aligned with company goals.
• Communicate promotions, product updates, incentives, and sales-driving opportunities to creator partners.
• Track and analyze performance metrics to identify top performers and at-risk creators.
  

• Plan, organize, and execute virtual and in-person events for creators, such as education workshops, product training sessions, appreciation events, or content days
• Coordinate meetups to strengthen relationships with top influencers and drive deeper engagement.
• Travel (approximately 20–40%) to attend creator events, industry conferences, or meet with high-value partners.
• Represent the brand externally, acting as a strong ambassador to both emerging and established creators
  

• Proactively identify, reach out to, and onboard new TikTok creators who align with our brand and can expand our reach.
• Build and manage a robust pipeline of influencer prospects across niches, follower sizes, and content styles.
• Pitch creators on program benefits, compensation potential, and expectations for sales-driving content.
• Collaborate with marketing and e-commerce teams to determine priority categories or creator types.

Success in This Role Looks Like

• A continuously growing network of creators who increase our sales and reach.
• Strong, consistent content output and improved performance from existing creators.
• A healthy pipeline of high-potential creator prospects at all times.
• Increased revenue and customer acquisition directly tied to your creator base.
• Earning high-level commissions as a result of your contributors’ success.
  

• Proven experience in sales, Multi-Level Marketing (MLM) marketing, influencer management, creator partnerships, affiliate marketing, or social commerce.
• Strong understanding of TikTok trends, creator behavior, and the TikTok Shop ecosystem.
• Demonstrated ability to build and manage a high-volume pipeline of leads.
• Excellent communication, negotiation, and relationship-building skills.
• High energy, self-starter mindset, and comfort working in a performance-driven environment.
• Ability to interpret analytics, understand KPIs, and coach creators based on data.
• Experience working in commission-based or sales-quota roles is a strong plus.
  

This role is perfect for someone who:

• Is a natural hunter and relationship builder.
• Understands how creators think and what motivates them.
• Thrives in a fast-paced, high-growth, entrepreneurial environment.
• Wants uncapped earning potential tied directly to performance.
• Has a passion for TikTok, social commerce, and emerging digital trends.