UX Strategist

The UX Strategist is responsible for shaping end-to-end user experience strategy across digital products. The role combines user research, design thinking, business analysis, and product strategy to create intuitive, data-driven, and user-centric solutions. The UX Strategist collaborates with cross-functional teams Product Managers, UX/UI Designers, Engineers, and Business Stakeholders to align product vision with user needs and business goals.

Key Responsibilities 1. User Research & Insights

• Conduct qualitative and quantitative user research (interviews, surveys, usability testing).
• Analyze user behavior, customer journeys, and pain points using research tools and analytics.
• Translate user insights into actionable design and business recommendations.

2. Experience Strategy & Planning

• Develop UX strategy aligned with business goals, product roadmap, and customer expectations.
• Create experience frameworks, service blueprints, journey maps, personas, and IA models.
• Drive end-to-end experience design thinking workshops with stakeholders.

3. Product & Business Alignment

• Partner with Product Managers to define features, scope, and UX acceptance criteria.
• Identify gaps in the existing experience and propose strategic improvements.
• Evaluate product ideas through ROI, feasibility, and customer impact.

4. UX Design Direction

• Provide high-level UX direction for UI/UX designers, ensuring consistency and usability.
• Review wireframes, prototypes, and interaction flows to ensure alignment with strategy.
• Advocate for user-centered design principles across the organization.

5. Data-Driven Decision Making

• Use data from analytics tools (GA, Hotjar, Mixpanel) to identify trends and opportunities.
• Measure UX success metrics such as task success rate, NPS, CSAT, and conversion rates.
• Conduct A/B testing and usability improvements based on user behavior insights.

6. Stakeholder Collaboration & Communication

• Facilitate design thinking workshops, brainstorming sessions, and stakeholder interviews.
• Communicate UX strategy, findings, and recommendations through impactful presentations.
• Build consensus between business, design, and engineering teams.

Required Skills & Qualifications

• Bachelor s degree in Design, HCI, Psychology, Computer Science, or related field.
• 8 years of experience in UX Strategy, UX Design, Product Strategy, or Service Design.
• Strong understanding of design thinking, user-centered design, and UX research methods.
• Proficiency in UX tools: Figma, Sketch, Miro, InVision, Adobe XD, etc.
• Knowledge of analytics tools: Google Analytics, Hotjar, Mixpanel, etc.
• Excellent communication, presentation, and storytelling skills.
• Ability to balance user needs, business goals, and technical constraints.