Growth Marketing Lead / Director of Marketing

Job Title: Growth Marketing Lead / Director of Marketing

Company: Phoenix Performance Solutions

Location: Remote preferred, Middle Tennessee strongly preferred

Job Type: Full-time, Part-time, Contract, or Growth-to-Leadership opportunity

Compensation: Open based on experience, scope, and structure. Performance incentives and potential long-term equity discussion for the right fit.

About Phoenix Performance Solutions

Phoenix Performance Solutions is a fast-growing sports performance brand based in Tennessee. We operate at the intersection of supplements, custom athletic gear, and sports experiences. Our business includes premium custom uniforms and accessories for teams, fan gear and apparel, athletic partnerships, and our flagship supplement, EDGE — a transparent-label pre-workout created by athletes for athletes.

We are not looking for someone to “just make posts.” We are looking for someone who understands how to build demand, create brand momentum, and turn attention into sales.

Phoenix is in a unique stage: we already have proof of concept, active revenue, strong market potential, real products, real customers, and multiple growth channels. We are growing quickly through uniforms, gear, and league activity, and now we need the right marketing leader to help us scale the brand properly, increase supplement sales, strengthen our digital presence, and help position Phoenix as a household name in performance and sports culture.

This role is for someone who wants to help shape the future of a growing brand, not just manage tasks.

The Opportunity

We are seeking a highly capable marketing professional who can take Phoenix to the next level from a strategy and execution standpoint.

The right person will help us:

• Drive awareness and sales for EDGE
• Improve our content strategy and creative direction
• Strengthen our online brand presence across social platforms
• Build and optimize marketing systems that actually convert
• Support growth across supplements, uniforms, gear, leagues, partnerships, and community initiatives
• Develop campaigns that fit a growing business, not a bloated corporate budget

We are open to the right structure for the right person. That may be a paid contractor, part-time marketing lead, full-time hire, or potentially a long-term growth-minded individual open to discussing performance incentives or sweat equity. We care most about finding someone who can truly move the business forward.

What You’ll Be Responsible ForBrand Growth and Strategy

• Build and lead the overall marketing strategy for Phoenix Performance Solutions
• Identify the highest ROI opportunities across supplements, uniforms, leagues, partnerships, and events
• Help refine our positioning, messaging, offers, and go-to-market strategy
• Develop a clear plan for short-term wins and long-term brand growth

EDGE Supplement Marketing

• Create and execute campaigns to increase sales of EDGE through our website, retail outreach, affiliate channels, events, Amazon, TikTok Shop, and future distribution channels
• Improve product messaging, landing page positioning, hooks, and offer structure
• Develop angles that clearly communicate why EDGE stands out in a crowded market
• Help us create a repeatable system for selling a supplement brand with strong margins but untapped growth

Content and Creative Direction

• Build a content engine for Reels, TikTok, Shorts, Facebook, Instagram, email, and web
• Write or direct high-converting ad copy, product copy, captions, hooks, scripts, and campaign messaging
• Collaborate on creative concepts for photo, video, UGC, and athlete-driven content
• Ensure content aligns with our brand voice: authentic, gritty, motivational, transparent, and athlete-first

Paid Media and Performance Marketing

• Plan, launch, test, and optimize paid campaigns across Meta, TikTok, Google, or other relevant platforms
• Develop audience targeting, creative testing, retargeting, funnel strategy, and reporting
• Understand how to work with limited to moderate budgets and still get results
• Track CAC, CTR, conversion rates, ROAS, email growth, engagement, and other key performance metrics
• Make decisions based on data, not guesswork

Partnerships, Influencers, and Community

• Identify and build relationships with athletes, coaches, gyms, local businesses, creators, and influencers
• Help structure affiliate, ambassador, and partner campaigns
• Leverage community relationships to build trust and distribution
• Turn partnerships into actual revenue and brand visibility

Website, Funnel, and Conversion Improvement

• Review and improve landing pages, product pages, offers, lead capture, email flows, and conversion pathways
• Help tighten the customer journey from awareness to purchase
• Collaborate on campaigns that drive both online and offline results

Cross-Brand Support

• Support marketing for our uniforms, sports gear, fan shops, leagues, tournaments, and related offerings
• Help unify multiple business lines under one stronger Phoenix brand
• Find ways to turn league/community activity into brand growth and customer acquisition

Required Skills and Experience

• Proven experience in marketing, growth marketing, digital marketing, brand marketing, or performance marketing
• Demonstrated ability to help grow a small business, emerging brand, or early-stage company
• Strong understanding of content strategy, paid social, offers, funnels, and customer acquisition
• Ability to think strategically and execute practically
• Strong copywriting and messaging skills
• Experience managing or advising creative direction for social content and digital campaigns
• Ability to interpret performance data and make clear recommendations
• Strong communication, ownership, follow-through, and initiative
• Comfortable working in a growing company where speed, adaptability, and resourcefulness matter

Preferred / Strong Plus Qualifications

• Experience in sports, fitness, supplements, apparel, performance brands, gyms, or athlete communities
• A proven track record of helping scale smaller brands rather than only large established companies
• Experience selling physical products direct-to-consumer
• Experience with influencer outreach, ambassador programs, or affiliate marketing
• Existing relationships with creators, influencers, gym owners, sports organizations, or retail contacts
• Experience with WooCommerce, Shopify, Klaviyo, Omnisend, Amazon, TikTok Shop, or similar tools
• Knowledge of UGC strategy and short-form video creative
• Experience in event-based marketing, grassroots marketing, or sports community building
• Familiarity with building repeatable systems for lead generation and conversion
• Ability to balance brand-building with performance-driven marketing

Who Will Thrive in This Role

You may be a fit if you are someone who:

• Knows how to grow without wasting budget
• Understands both brand and direct response
• Can take ownership without needing constant direction
• Likes building something meaningful from the inside
• Understands sports culture, athlete psychology, and what actually gets attention
• Sees opportunity where others see limitations
• Wants a chance to have real impact on a brand’s next chapter

You are probably not the right fit if you:

• Only work well with big budgets
• Need a fully built-out team before you can execute
• Focus more on vanity metrics than revenue and growth
• Want a narrow role with little flexibility
• Prefer corporate structure over entrepreneurial momentum

What Success Looks Like

In this role, success would look like:

• Stronger brand consistency across all channels
• Better content and more effective messaging
• Increased traffic, leads, and conversions
• Measurable growth in EDGE sales
• A more structured and scalable marketing system
• Better use of partnerships, influencers, and brand ambassadors
• Increased visibility for Phoenix as both a performance brand and sports business

Compensation Structure

We are open to discussing the right structure based on experience and fit. This may include:

• Monthly retainer
• Part-time or full-time compensation
• Performance incentives
• Revenue-share opportunities tied to agreed growth targets
• Potential long-term equity conversation for the right person with the right vision, track record, and commitment

We are not looking for inflated agency-style pricing without real execution. We are looking for someone who understands how to create value, move fast, and build something substantial.

How to Apply

Please apply with:

• Your resume or LinkedIn profile
• A short note on why Phoenix interests you
• Examples of brands you have helped grow
• Specific results you personally contributed to
• Any relevant social, paid ad, ecommerce, creator, or sports/fitness experience
• Any influencer, athlete, gym, or brand relationships you believe could be valuable 

Application Instructions (REQUIRED)

To be considered for this role, you must submit a short cover letter (or document) that clearly answers the following:

1. Proven Results

Describe one specific brand or business you helped grow:

• What was the business?
• What stage was it in when you joined?
• What did you personally do?
• What were the measurable results? (Revenue, ROAS, growth %, etc.)

2. 90-Day Game Plan for Phoenix

If you were hired today, what would your first 90 days look like?

Include:

• What you would prioritize first
• What channels you would focus on (ads, content, influencers, etc.)
• What you would test
• How you would measure success

3. EDGE Product Strategy

Based on what you know about Phoenix Performance and EDGE transcendwithphoenix.com/edge:

How would you approach selling this product online?

(Think messaging, content angles, ads, partnerships, etc.)

4. Content Strategy Thinking

Give 3 content ideas you would create for Phoenix:

• Hook
• Format (Reel, TikTok, etc.)
• Goal (engagement, conversion, brand awareness)

5. Network & Leverage

Do you have access to any of the following:

• Influencers
• Athletes
• Gym owners
• Sports teams
• Retail connections

If yes, briefly explain how you would leverage those relationships.

Important Notes:

• Applications without this cover letter will NOT be considered
• Be specific. Generic answers will be rejected
• We are looking for execution, not theory