Marketing Operations Specialist

JOB SUMMARY The Marketing Operations Specialist is a strategic and creative leader responsible for managing the execution of in-house print production, mailroom logistics, courier services, and graphic design across all units of the Marketing department. This hybrid role combines operational oversight with creative production, enabling the department to streamline workflows, reduce outsourcing costs, and maintain brand consistency. The Marketing Operations Manager plays a key role in supporting campaign execution, patient communications, and internal initiatives by ensuring timely, accurate, and visually aligned deliverables. This position requires advanced technical knowledge, creative design skills, and the ability to collaborate across functional areas to meet departmental goals. EDUCATION 2-year Associate's Degree in Marketing, Business, or a related field. In lieu of an Associate's Degree, a High School Diploma or GED with 4 years of experience in marketing operations (Required) EXPERIENCE 5 years of experience in marketing operations, print production, and/or graphic design. (Required) 3 years of managerial experience with direct reports.(Required) Proficiency in Microsoft Office 365, Adobe Creative Suite (InDesign, Illustrator, Photoshop). (Required) Strong understanding of branding, layout design, and print production standards. (Required) Excellent communication, organizational, and problem-solving skills. (Required) Familiarity with HIPAA and secure document handling. (Required) CERTIFICATIONS/LICENSES No Required Certifications or Licenses ESSENTIAL FUNCTIONS Marketing Operations Oversee daily operations of print production, mailroom services, and courier logistics. Manage specialized equipment including high-speed printers, folder/inserter machines, envelope printers, and tabbing systems. Ensure compliance with HIPAA, postal regulations, and internal data security protocols. Track and report operational metrics including turnaround times, error rates, and service levels. Provide data and insights for Monthly Operations Reviews and fulfill financial reporting requirements. Suggests, develops, and implements process improvements that increase quality and/or productivity. Understand complex and detailed processes, seeks ways to improve operational effectiveness, conducts root cause analysis, and issue resolutions. Graphic Design & Creative Support Design marketing collateral, patient-facing materials, internal communications, and branded assets. Collaborate with the Chief Branding Officer and marketing units to ensure visual consistency and brand alignment. Prepare print-ready files and manage production timelines for campaigns and events. Cross-Departmental Collaboration Support all units within the Marketing department including digital, brand, outreach, and strategy teams. Participate in campaign planning meetings and contribute to creative execution from creation to delivery. Provide operational and design support for high-volume initiatives, special projects, and urgent requests. Works directly with Finance and Accounting teams to provide accurate monthly allocations for all print and mail costs. Ensures efficiency and quality of billing processes and accounting operations. Team Leadership & Development Supervise a small-medium team of Marketing Operations Coordinators and provide training, performance feedback, and professional development. Lead staffing, recruitment, onboarding, and succession planning. Conduct performance evaluations, coaching, and employee counseling Develop and implement SOPs for print, mail, and design workflows. Lead process improvement initiatives and equipment upgrade proposals. Foster a high-performing, inclusive team culture focused on service excellence and continuous improvement. ADDITIONAL DUTIES Adheres to the hospital and departmental attendance and punctuality guidelines. Performs all job responsibilities in alignment with the core values, mission and vision of the organization. Performs other duties as required and completes all job functions as per departmental policies and procedures. Maintains current Knowledge in present areas of responsibility to include any specialty certification requirements (i.e., self-education, attends ongoing educational programs). Attends staff meetings and completes mandatory in-services and requirements and competency evaluations on time. Demonstrates competency at all levels in providing care to all patients based on age, sex, weight, and demonstrated needs. For non-clinical areas, has attended training and demonstrates usage of age- specific customer service skills. Wears protective clothing and equipment as appropriate.